Brand Tone

Artisanal & Curated; Natural & Fresh; Minimalist & Modern; Personal & Community-Oriented

Brand Values

• •Quality over Quantity
• •Seasonality and Freshness
• •Originality and "Niche" Appeal
• •Artistic Expression
• •Local Community

Best Practices

• •Use Sensory and Evocative Language: Instead of just saying "beautiful flowers," use words like "airy," "fresh," "fragrant," "vibrant," and "delicate" to paint a picture for the customer.
• •Highlight the "Why": Always connect your products back to your core values. Explain why you use seasonal flowers (freshness, sustainability) and why you source local honey (community, quality).
• •Emphasize Craftsmanship: Use terms like "artisanal," "hand-tied," "curated," and "mindfully designed" to reinforce the idea that your products are crafted with skill and care, not mass-produced.
• •Maintain a Personal, Welcoming Tone: Write as if you are speaking to a friend or a welcome guest in your shop. Use "we" and "you" to create a direct connection. Share stories about the team, the makers, or the inspiration behind a bouquet.
• •Keep it Clean and Concise: Just like your visual aesthetic, your copy should be uncluttered. Get to the point, but do so with elegance and warmth. Use short paragraphs, bullet points, and clear headings to make information easy to digest.

Social Perception

The public perceives Niche flowers + honey as a high-quality, artistic, and reliable florist. It is seen as a destination for those seeking unique, beautiful floral arrangements that last. The brand is considered a gem in its neighborhood, contributing to the local culture with its gallery and garden space. It is consistently recommended in local guides and blogs as a top flower shop in Rotterdam.

Copy Examples

• •Beyond the Bouquet. Discover artisanal flowers, local honey, and creative workshops in the heart of Rotterdam. Quality, style, and seasonality in every stem.
• •Savor the season. Our new field bouquet captures the fleeting beauty of late summer with a loose, airy arrangement of [Flower 1], [Flower 2], and fresh greenery. Hand-tied and curated for a beauty that lasts. Order yours for local delivery.
• •A taste of Rotterdam. We’ve partnered with a local city beekeeper to bring you pure, raw honey from our own neighborhoods. Drizzle it on your morning toast or stir it into tea for a truly local treat.
• •Unleash your inner florist. Join our seasonal bouquet workshop and learn the art of creating our signature Niche style. Spend an evening surrounded by beautiful blooms and go home with your own stunning, hand-crafted arrangement. Limited spots available.
• •We believe in flowers with feeling. Since 2009, Niche has been a place for more than just flowers—it's a space for art, community, and the simple joy of a perfect bloom. We choose quality over quantity, always.