Brand Tone

passionate, knowledgeable, and approachable; informal, enthusiastic, casual, and confident, with a sense of pride and expertise.

Brand Values

• •Expertise and Quality
• •Passion for "Weird" and "Rare" Plants
• •Community and Support
• •Authenticity

Best Practices

• •Stay Passionate and Enthusiastic: Always use energetic and positive language. Words like "fantasy," "jungle," "freaks," and "love" are part of the brand's core vocabulary.
• •Lead with Expertise, Not Arrogance: Share knowledge confidently but keep it accessible. Phrases like "We've been doing this for several years and you can see the difference" build trust without sounding elitist.
• •Keep it Personal and Approachable: Continue using "we" and introducing the owners by name in key brand communications. Directly invite customers to ask questions and join the "plant journey."
• •Embrace the "Weird" and "Unique": Consistently highlight the rarity and special nature of the plants. This is a key differentiator that excites and attracts their target audience of collectors.
• •Maintain Authentic Storytelling: Incorporate genuine details about the nursery, the greenhouse, and the New Orleans location to reinforce the brand's authentic, hands-on identity.

Social Perception

overwhelmingly positive, seen as a reliable and top-tier source for specialty plants, recognized for high quality and health of plants, meticulous packaging, and excellent customer satisfaction, often earning a "Top shop for gifts" reputation.

Copy Examples

• •Straight from the greenhouse! Meet the Anthurium 'Delta Mike' x A. (sp.) Silver Peru. We been nurturing this cross for months, and the silvery foliage is just unreal. We re total phyto-freaks for unique hybrids like this. Only a few are ready to find a new home. Are you ready for this jungle jewel? Link in bio to snag yours.
• •Monstera Deliciosa 'Mint' - This isn't your average Monstera. Grown right here in our New Orleans nursery, this 'Mint' variegation is for the serious collector. Each leaf is a unique splash of color, and we've babied this plant to ensure it arrives healthy and ready to thrive. We don't grow junk, and this plant is proof. Add a true showstopper to your collection.
• •Welcome to the Jungle. We're Joe and Jacob, your personal plant plugs for rare and unusual tropicals. Everything here is grown by us with love, care, and a whole lot of sweat. Find your next wishlist plant today.
• • Fresh drops & our latest weird plants are here!
• •It started with a passion for plants that were a little different. In 2018, we decided to turn our obsession into a licensed nursery. From our greenhouse in Arabi, Louisiana, we specialize in the exotic, the weird, and the beautiful. We re here for you on your plant journey and are always happy to share our growing expertise.