Brand Tone

Approachable, Friendly, Informative, Knowledgeable, Playful, Open, Professional, Trustworthy, Inclusive, and Non-judgmental

Brand Values

• •Sexual Fulfillment and Exploration
• •Breaking Down Taboos
• •Customer Service and Support
• •Inclusivity and Acceptance
• •Quality and Discretion
• •Community Engagement
• •Modern and Progressive Retailing

Best Practices

• •Embrace Playfulness, Maintain Professionalism: Use witty or suggestive language that aligns with the "Naughty" aspect but always ensure clarity, respect, and avoid anything that could be perceived as vulgar or alienating. Focus on empowerment and enjoyment.
• •Prioritize Inclusivity: Ensure language is welcoming to all genders, sexual orientations, and relationship statuses. Avoid assumptions and use gender-neutral terms where appropriate.
• •Be Informative and Helpful, Not Just Salesy: While the goal is to sell, frame product descriptions and social media posts around benefits, experiences, and education. Answer potential customer questions proactively and offer guidance.
• •Maintain Discretion in Messaging (where appropriate): While breaking taboos, acknowledge the need for privacy. Reassure customers about discreet packaging and a judgment-free shopping experience in relevant communications.
• •Stay Positive and Empowering: Focus on the joy, connection, and self-exploration that their products can facilitate. The tone should uplift and encourage, rather than shock or titillate crassly.

Social Perception

Positive for Customers, Pioneering and Stigma-Challenging, Community-Minded, Respected within the Industry, Transitioning to Online

Copy Examples

• •Spice up your secret santa, or treat yourself! 😉 Explore our festive fun and find your perfect 'Naughty or Nice' gift. Discreet shipping, as always! #NiceNNaughtyFun
• •Curious about [Product Type]? Our friendly team (and info-packed blog!) are here to guide you to your next favourite discovery. Explore with confidence. #SexualWellness #AskNNN
• •From cosy nights in to adventurous explorations, we've got something for every desire. Because everyone deserves a little more 'Naughty' in their 'Nice'. ✨ #AdultPlay #NiceNNaughty
• •Celebrating [Number] years of breaking taboos and sparking joy! Thank you for being part of our amazing community. Here's to many more playful moments! #Anniversary #NiceNNaughtyUK
• •Your pleasure, your rules. We're here to help you write your own story of desire. Open, inclusive, and always discreet. #ExploreTogether #NiceNNaughty