Brand Tone

elegant, ethical, and personal

Brand Values

• •Sustainability: NICE HAND is committed to using certified sustainable fabrics and environmentally friendly packaging.
• •Ethical Production: They emphasize local manufacturing in Spain, supporting the local economy and ensuring fair labor conditions in workshops they know personally.
• •Quality and Design: The brand focuses on offering high-quality, elegant, and timeless garments with unique designs.
• •Transparency: They aim for "radical transparency" in their processes.
• •Customer Connection: Founded by a mother and daughter, the brand seeks to create an emotional connection with customers, making them feel beautiful and confident. They value customer feedback and aim to provide excellent service.
• •Exclusivity: NICE HAND produces limited editions and operates with minimal stock, contrasting with fast fashion.

Best Practices

• •Tell Your Story: Consistently weave in the narrative of the mother-daughter founders and their passion for sustainable, ethical fashion. This personal touch builds connection.
• •Highlight Core Values: Regularly mention sustainability, ethical production, local craftsmanship (Made in Spain), and quality in your product descriptions, social media posts, and "About Us" sections.
• •Use Elegant and Emotive Language: Choose words that evoke sophistication, beauty, and confidence. Describe how the clothes make the wearer *feel*.
• •Maintain a Warm and Approachable Voice: Even with an elegant tone, ensure the communication is friendly, personal, and helpful, reflecting the warmth mentioned in customer reviews.
• •Emphasize Exclusivity and Thoughtful Consumption: Communicate the benefits of limited editions and slow fashion, encouraging customers to invest in pieces they will love for a long time, aligning with the anti-fast fashion stance.

Social Perception

Customers and the public generally perceive NICE HAND positively. They are praised for the quality of their clothing, the beauty of their designs, and their commitment to sustainability. Reviewers often mention the excellent fabric quality, true-to-size fitting, and prompt customer service. The story of the mother-daughter founders and their passion for fashion resonates well with their audience. The brand is seen as offering elegant and stylish pieces suitable for special occasions.

Copy Examples

• •Instagram Post: "Sun-kissed moments and timeless elegance. Our [Dress Name], crafted with certified sustainable fabrics, is designed to make you feel incredible. Discover the story behind each stitch. ✨ #NiceHandBrand #SustainableFashion #MadeInSpain #EthicalElegance #SummerStyle"
• •Facebook Ad: "Looking for that perfect dress that’s both stunning and kind to the planet? At NICE HAND, our mother-daughter founders pour their hearts into creating limited edition pieces, ethically made in Spain. Experience the difference of true craftsmanship and sustainable luxury. Shop our new collection! [Link] #NiceHand #EthicalFashion #SlowFashion #ElegantStyle #NewCollection"
• •Website Homepage Banner: "NICE HAND: Where timeless design meets sustainable soul. Discover elegant womenswear, ethically crafted in Spain by a mother and daughter with a shared passion for fashion that empowers and inspires. Feel beautiful, inside and out."
• •Email Newsletter Snippet: "A Note from Celia & Mónica: We started NICE HAND with a dream to create beautiful clothes that you’d cherish, crafted with respect for people and our planet. Each piece in our latest collection is a testament to this dream. We hope you love wearing them as much as we loved creating them for you. Explore 'The Cocktail' collection and find a piece that tells your story. [Link] With warmth, The NICE HAND Team."
• •TikTok Video Concept: A short video showing the design process, from sketching to selecting sustainable fabrics, to a model elegantly wearing the final garment. Text overlay: "From our hearts to your wardrobe. ❤️ Ethically made elegance by NICE HAND. #SustainableFashion #EthicalBrand #BehindTheSeams #FashionTikTok #MadeWithLove"