Brand Tone

Friendly, approachable, simple, polite, supportive, appreciative, reassuring, focusing on emotional value and affordability.

Brand Values

• •Affordability
• •Quality
• •Simplicity
• •Customer-Centricity
• •Tangible Memories

Best Practices

• •Keep it Simple and Clear: Avoid overly technical terms or complicated language. The copy should be as easy to navigate as the ordering process itself. Focus on short, direct sentences.
• •Emphasize Value: Always connect the service back to the core proposition of affordability and quality. Phrases like "nice prints, nice prices" are effective and should be used consistently.
• •Use a Friendly and Personable Voice: Write as if you are speaking to a friend. Use contractions (e.g., "don't," "it's") and a warm, supportive tone to reflect the brand's customer service ethos.
• •Focus on the "Why": Beyond the what (photo prints), talk about the why (preserving memories, the joy of holding a photo). This taps into the emotional driver behind the purchase.
• •Maintain Consistency Across All Channels: The friendly, simple, and value-driven tone should be identical whether on the website, in an email, or on a social media post. This builds brand trust and recognition.

Social Perception

Very positive among customers, seen as a reliable and affordable option for photo printing in Canada. Customers appreciate the combination of good quality and low price, and often express intent to reorder. The brand is effectively positioned within the market by balancing quality, price, and convenience.

Copy Examples

• •Don't let your memories get lost in the scroll. Your phone is full of moments worth holding onto. Get beautiful, high-quality prints of your favourite photos delivered right to your door. Nice prints, nice prices. That’s our promise. Tap to order! Print Your Photos
• •From Your Screen to Your Hands. We make printing your favourite photos easy and affordable. Experience the joy of high-quality prints with our simple ordering process and friendly Canadian service. Get Started
• •A nice little deal on your next print order. Hi [Customer Name], ready to turn more great moments into beautiful prints? To say thanks for being a great customer, here’s 15% off your next order. We can't wait to see what you print next! Redeem Your Offer
• •Stop the scroll. Start enjoying. Your best memories deserve better than a hard drive. #nicephotoprints #printyourphotos #canadianmade #photoprinting
• •We thought printing photos should be, well, nice. In a world of endless digital files, we missed the simple feeling of holding a photo. So we started 'nice' with a simple idea: make it easy and affordable for Canadians to get high-quality prints of the moments they love. No fuss, no crazy prices. Just nice prints from nice people.