Brand Tone

Refined, Sophisticated, Knowledgeable, Authoritative, Passionate, Authentic, Customer-Centric, Approachable, Understated Confidence

Brand Values

• •Exceptional Quality and Craftsmanship
• •Timeless Style and Versatility
• •Value and Transparency
• •Sustainability and Responsibility
• •Customer Focus and Service
• •Understated Luxury

Best Practices

• •Consistently highlight the premium materials (e.g., "Egyptian Mako," "West Indian Sea Island cotton"), European production (Italy, Portugal), and specific design elements (stand collars, Australian mother-of-pearl buttons) that underscore the brand's commitment to excellence.
• •Employ sophisticated yet clear language that resonates with consumers who appreciate timeless elegance, versatility, and understated luxury. Avoid overly casual terms or marketing hype.
• •Allow the product's superior quality and the brand’s inherent values to convey confidence. The tone should be assured and informative, not boastful.
• •Subtly weave in the founder's inspiration and the brand's mission to create superior, responsibly-made polo shirts. This builds authenticity and connects with customers on a deeper level.
• •Maintain the refined, knowledgeable, and customer-focused tone consistently across all brand communications—website copy, social media posts, email newsletters, and customer service interactions—to build a strong, unified brand identity.

Social Perception

High-Quality, Luxurious, Stylish, Well-Designed, Trustworthy with Excellent Service, Appeals to a Discerning Customer, Sustainable and Ethical

Copy Examples

• •Headline: The Polo Shirt. Elevated. Body: Experience the Niccolò P. difference: where the world's finest cottons meet meticulous European craftsmanship. Our signature structured polo is designed for impeccable style and enduring comfort, taking you effortlessly from relaxed meeting to city rooftop. Discover your new essential.
• •Headline: True Luxury is Woven In. Not Added On. Body: At Niccolò P., we believe luxury lies in the details: the softness of Sea Island cotton, the resilience of a stand collar, the quiet gleam of mother-of-pearl. Responsibly crafted in Europe, our polo shirts offer timeless sophistication and exceptional value, direct to you.
• •Headline: From Dawn Till Dusk. Style That Adapts. Body: The Niccolò P. polo shirt: your most versatile wardrobe ally. Designed in London and made in Italy and Portugal, its refined structure and superior materials ensure you're perfectly attired, whether paired with a blazer or worn solo for a distinguished casual look.
• •Headline: Beyond Trend. Towards Timeless. Body: Invest in more than just a polo shirt; invest in lasting quality. Niccolò P. is committed to responsibly sourced natural materials and superior European craftsmanship, creating pieces designed to be cherished for years to come. This is polo shirt perfection.
• •Headline: The Anatomy of an Exceptional Polo. Body: It’s the unseen details that define Niccolò P. The precision of flat-felled seams for comfort and structure. Custom-dyed colours for unique character. The choice of the finest extra-long staple cottons for a touch second to none. Explore the craftsmanship.