Brand Tone

Aspirational & Trendy, Feminine & Confident, Approachable & Friendly, Enthusiastic & Passionate, Direct & Clear (for product descriptions)

Brand Values

• •Style & Trend-Consciousness
• •Affordability
• •Quality
• •Customer Confidence & Empowerment
• •Passion for Fashion
• •Personal Connection (implied)

Best Practices

• •Develop a Brand Voice Guide: Define your core tone words, list do's and don'ts for language, and provide examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language that resonates with a younger, trend-focused audience might differ from another demographic.
• •Stay True to Your Values: Ensure your copy consistently reflects what your brand stands for.
• •Be Consistent Across All Channels: Adapt the style slightly for the platform, but the core voice should remain.
• •Read It Aloud: Before publishing, read your copy aloud. Does it sound like your brand? Does it flow well? Does it convey the intended emotion and message clearly and in the desired tone?

Social Perception

Positive & Engaged (on their own platforms), Fashion-Forward, Niche & Boutique-like, Visually Appealing

Copy Examples

• •✨ Hello Sunshine! ✨ Our new Summer Glow collection has just landed! Think breezy dresses, vibrant prints, and all the good vibes you need to own this season. Ready to find your new favorite outfit? Tap the link in bio to shop the sunshine! #NicadaLifestyle #SummerFashion #NewCollection #OOTD #DutchFashion
• •Unleash your inner free spirit with our 'Wanderlust' Maxi Dress. Flowing fabric, delicate embroidery, and a touch of bohemian magic – perfect for festival days or sunset evenings. Feel effortlessly beautiful and express your unique style. Quality you can feel, a style you'll love. ❤️
• •Obsessed with the latest trends but love a good deal? 😉 Nicada Lifestyle brings you the hottest styles without breaking the bank! From chic daywear to stunning evening looks, discover high-quality fashion that makes you feel fabulous. Shop now and refresh your wardrobe! #AffordableFashion #StyleSteal #NicadaNL #TrendyLooks
• •💖 Treat Yourself! 💖 Up to 30% Off Your Nicada Faves Is ON NOW!
• •At Nicada Lifestyle, fashion is more than just clothes – it's a way to express who you are. We're passionate about curating trendy, high-quality pieces that make you feel confident and amazing, all at prices you'll love. We're a small team with a big heart for style, dedicated to helping you shine!