Brand Tone

Authentic, Passionate, and Community-Focused

Brand Values

• •Authenticity
• •Quality & Freshness
• •Family & Tradition
• •Convenience
• •Community

Best Practices

• •Always Tell the Story: Weave the brand's origin story —of Niang, her mother, and the family recipes from Surin—into communications where appropriate. This reinforces authenticity and builds an emotional connection.
• •Highlight "Authentic" and "Fresh": These are the most powerful keywords associated with the brand. Consistently mention the authenticity of the recipes and the freshness/quality of the locally sourced ingredients in social media posts, product descriptions, and ads.
• •Use a Warm and Personal Voice: Write as if you are speaking to a friend or a valued member of your community. Use words like "we," "our family," and "you." When responding to comments, be gracious and personal.
• •Showcase Customer Love: Regularly share positive customer reviews and testimonials. This validates the brand's claims of quality and deliciousness and builds social proof, reinforcing the community feel.
• •Emphasize Both Sides of the Business: Create distinct but connected messaging for the "market experience" (immediate, bustling, community-focused) and the "Thai Fridays" service (convenient, planned, high-quality at home). The values of authenticity and quality are the bridge that connects both.

Social Perception

The public perceives Niangstippythai as a provider of exceptional and authentic Thai food. They are seen as a trustworthy, family-run business that delivers consistently high-quality meals. The long queues at their market stalls are a testament to their popularity and reputation. Customers feel a personal connection, often referring to the owners as "lovely people" and expressing loyalty. The brand is considered a gem, with many customers stating it's the best Thai food they've had outside of Thailand.

Copy Examples

• •From our family's kitchen in Surin to your dinner table. This is more than just a curry; it's a recipe passed down through generations, made with locally sourced ingredients and a whole lot of love. Taste the tradition. #NiangsThai #AuthenticThai #FamilyRecipe
• •Tired of the Friday takeaway lottery? Say goodbye to lukewarm food and long waits. Our Thai Fridays meals are delivered chilled, ready to heat whenever you're ready to eat. Reclaim your Friday night with delicious, authentic Thai street food. Order your box of sanity now! #ThaiFridays #MealPrep #Convenience
• •AWARD-WINNING AUTHENTICITY. We started at a market stall in Surin, Thailand. Today, we bring the same secret family recipes and fresh, local ingredients to you. Discover why we've been voted 'Best Street Food'.
• •Long queue at our Stroud market stall today! A massive thank you to everyone who came down for their Thai food fix. Your support for our family business means the world to us. 🙏 #Stroud #FarmersMarket #ThaiFood
• •This isn't just food, it's our story. When Niang first learned to cook at her mother's side in Thailand, she learned about flavor, passion, and tradition. Now, we share that with you in every dish we prepare. This week, try the vegan yellow curry our customers rave about and taste the legacy.