Brand Tone

Spiritual, Mystical, Luxurious, Elegant, Handcrafted, Authentic, Empowering, Personal, Fashion-forward and Trendy

Brand Values

• •Spirituality and Healing
• •Craftsmanship and Quality
• •Authenticity and Meaning
• •Personal Expression and Individuality
• •Philanthropy and Ethical Practices

Best Practices

• •Embrace the Origin Story: Consistently weave elements of Jannik Olander's encounter with the shaman Nialaya and the brand's spiritual roots into product descriptions, social media posts, and "About Us" sections. This reinforces authenticity and the mystical appeal.
• •Highlight Craftsmanship and Quality: Use descriptive language that emphasizes the "Handmade in Hollywood" aspect, the quality of gemstones, and the meticulous attention to detail in every piece.
• •Focus on Empowerment and Personal Connection: Frame product benefits around how the jewelry can make the wearer feel, emphasizing healing properties, personal expression through customization, and the deeper meaning behind the designs.
• •Maintain an Elegant and Aspirational Visual and Verbal Style: Ensure all marketing materials, from website imagery to social media captions, reflect a luxurious and sophisticated aesthetic, consistent with a celebrity-endorsed brand.
• •Communicate Ethical Values Clearly: Integrate messaging about Nialaya's philanthropic efforts and commitment to ethical practices into the brand narrative to connect with conscious consumers.

Social Perception

Celebrity Endorsed, Aspirational, Unique, Spiritual, High Quality, Premium Priced, Global, Accessible, Masculine Appeal, Customer Service and Trust

Copy Examples

• •Adorn yourself with more than just jewelry. Discover the Nialaya collection, where ancient energies meet modern elegance. Handmade in Hollywood, designed for your spirit.
• •Craft your unique story. With Nialaya's custom design tool, select from sacred stones and precious metals to create a piece that resonates with your journey. Your energy, your design.
• •Experience the Nialaya difference. Each bead, each clasp, meticulously handcrafted to bring you authentic designs imbued with healing power and timeless style.
• •From Hollywood stars to global tastemakers, Nialaya is the choice for those who seek meaning in luxury. Elevate your style, empower your soul.
• •Wear your values. Nialaya jewelry is not only a symbol of spiritual elegance but a commitment to a better world. Every purchase supports a cause. Shine inside and out.