Brand Tone

Enthusiastic & Passionate, Knowledgeable & Guiding, Approachable & Friendly, Evocative & Sensory, Modern & Engaged

Brand Values

• •Artistry & Craftsmanship
• •Olfactory Experience & Journey
• •Quality & Authenticity
• •Customer Guidance & Education
• •Passion for Perfume
• •Accessibility (within niche)

Best Practices

• •Embrace 'Olfactory Storytelling': Consistently frame perfumes not just by their notes, but by the stories they tell, the emotions they evoke, and the 'journeys' they offer. Use vivid, sensory language across all platforms.
• •Balance Expertise with Enthusiasm: Maintain a knowledgeable voice that educates, but always infuse it with genuine passion and excitement for the fragrances. This makes the expertise feel more accessible and inspiring.
• •Be Visually Evocative: Ensure all visuals (website, social media) align with the artistic and sensory nature of the products. Think high-quality imagery, artistic flat lays, and videos that capture the essence and 'vibe' of the perfumes.
• •Engage Authentically: Continue the direct, friendly, and helpful engagement seen on TikTok across other customer interaction points (e.g., Instagram DMs, email queries). Personal recommendations and a willingness to share knowledge build trust.
• •Highlight the 'Why': Regularly communicate the brand's core values – the belief in fragrance as a source of well-being and happiness, the celebration of olfactory art, and the desire to guide customers to their perfect scent. This reinforces the emotional connection with the brand beyond just the transaction.

Social Perception

Trusted Source for Niche Perfumes, Knowledgeable & Helpful, Passionate & Genuine, Modern & Relatable

Copy Examples

• •Unveil your next obsession. ✨ Beyond a scent, an olfactory journey awaits. Discover unique notes that tell your story. #NereidiProfumerie #ArtisticPerfume #ScentStory #NicheFragrance #ItalianPerfumery
• •Stop scrolling! 🤯 You *need* to know about this incredible niche fragrance that just landed at Nereidi! If you love [mention 2-3 popular notes, e.g., vanilla, oud, citrus], this is your new signature. Let's dive in! #NereidiProfumerie #PerfumeTok #NichePerfume #MustHaveScent #FragranceReview
• •Nereidi Profumerie: Your Portal to Artistic Fragrance. Explore curated niche perfumes that inspire, captivate, and express your unique essence. Begin your olfactory journey today.
• •✨ Discover the Scent of Happiness: New Arrivals & Olfactive Stories Inside! At Nereidi, we believe perfume is more than an accessory – it's a feeling, a memory, a journey. This week, we're thrilled to introduce [New Brand/Perfume] and share the artistry behind its creation...
• •Tired of mainstream scents? Step into the world of Nereidi Profumerie. 🇮🇹 We handpick Italy's finest artistic and niche perfumes, offering olfactory journeys that transform your day. Find your unforgettable fragrance. Shop online or visit us in Cosenza! #Nereidi #ProfumiDiNicchia #LuxuryScents #ItalianExcellence #OlfactoryArt