Brand Tone

Empowering, stylish, culturally aware, and aspirational, while maintaining an accessible and inclusive feel.

Brand Values

• •Quality
• •Style
• •Empowerment
• •Inclusivity
• •Victory (Nasr)
• •Comfort
• •Durability

Best Practices

• •Emphasize the 'victory' aspect, linking clothing to achieving fitness goals.
• •Highlight the blend of comfort, quality, and style, particularly the 'accessible luxury' aspect.
• •Incorporate cultural storytelling where appropriate, ensuring authenticity and respect.
• •Use empowering language that resonates with customers' desire to feel confident.
• •Showcase the inclusivity of the brand by featuring diverse body types and fitness levels in imagery and descriptions.

Social Perception

A stylish, empowering athleisure brand that blends comfort and quality with accessible luxury, appealing to a broad audience seeking to conquer their fitness goals with confidence and cultural appreciation.

Copy Examples

• •Conquer your workout in style with NHASR's latest collection. Designed for comfort, engineered for victory.
• •Experience the fusion of fitness and fashion with our premium athleisure wear. Accessible luxury, born in Dubai.
• •Inspired by ancient wisdom, crafted for the modern athlete. Discover the Morningstar Dress and embrace your inner strength.
• •From gym to street, NHASR empowers you to move with confidence and grace. Because every journey is a victory.
• •Elevate your active lifestyle with NHASR's durable, stylish, and empowering apparel. Designed for every body, every challenge, every win.