Brand Tone

Whimsical & Artistic, Confident & Empowering, Ethical & Conscious, Playful & Engaging, Appreciative

Brand Values

• •Femininity & Empowerment
• •Individuality & Self-Expression
• •Creativity & Artistry
• •Ethical Practices & Sustainability
• •Quality & Craftsmanship
• •Heritage & Growth

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your tone (e.g., Whimsical, Empowering, Playful, Ethical, Appreciative). Provide "Do" and "Don't" examples for word choices and sentence structures. For instance, "Do: Use storytelling language. Don't: Use overly technical or bland descriptions."
• •Embrace Your Origin Story & Values: Consistently weave in elements of your Vietnamese heritage, the inspiration behind the name (feline independence, carefree spirit), and your commitment to ethical production and female empowerment. This adds authenticity and depth.
• •Speak to Your "Muses": Use language that makes your audience feel seen, valued, and understood (e.g., "our beloved muses," "#ngaosbabes"). Foster a sense of community and shared identity.
• •Balance Whimsy with Clarity: While the artistic and whimsical elements are key, ensure product descriptions are also clear about practical features (e.g., "Super large capacity, suitable for 13” laptop," "Water-resistant and scratch repellent").
• •Be Consistent Across All Channels, Adapting for Format: While the core tone remains the same, adapt the style slightly for each platform. Instagram might be more visual with shorter, evocative captions, while TikTok can be more informal and video-driven. Email newsletters can afford more detailed storytelling. The underlying values and personality should always shine through.

Social Perception

Customers who appreciate the brand seem to value the unique, artistic, and embroidered designs, as well as the vegan and ethical aspects. There's a sense of discovery around the brand, particularly for those finding it via social media. The brand is perceived as a "magical handbag brand" by some, with a clear identity rooted in its Vietnamese craftsmanship and whimsical motifs. Positive reviews highlight the beauty and storytelling embedded in the products. However, the ScamAdviser rating suggests a need for caution regarding the consistency of customer experiences or the authenticity of all online reviews. Some users express hesitancy typical of purchasing from lesser-known Instagram brands. The brand actively tries to build a community, referring to their customers as "#ngaosbabes" and expressing gratitude for their support.

Copy Examples

• •Instagram Post (New Bag Launch): Unleash your inner muse with our latest embroidered wonder! 🌿✨ Each stitch tells a story of faraway lands and feline grace. Crafted with love, vegan leather, and a sprinkle of magic. Who says ethical can't be enchanting? #NGAOSUK #EmbroideredTales #VeganLuxury #BeYourOwnMuse
• •Website Product Description (Embroidered Wallet): More than just a wallet, it’s a tiny treasure chest for your everyday adventures. Inspired by the playful spirit of a carefree cat and the delicate beauty of a hidden garden, this piece is a reminder to embrace your unique sparkle. Ethically crafted, because confidence looks good on you, and kindness looks good on the world. #NGAOSValues #ArtYouCanCarry
• •TikTok Video Caption (Behind the Scenes): Spilling the tea (and thread! 🧵😉) on how our magical bags come to life! ✨ From a dream in Vietnam to your new favourite accessory in the UK. We’re all about good vibes, great bags, and empowering you to be unapologetically YOU! #NGAOSBTS #MadeWithPassion #WearYourStory #ConfidentAndCarefree
• •Facebook Ad (Targeting ethically conscious consumers): Style that speaks volumes, ethically made. At NGAOS UK, we believe in beauty that’s kind – to animals, to the planet, and to the amazing artisans who bring our designs to life. Discover our collection of vegan leather bags, where every detail is a testament to conscious craftsmanship and confident femininity. Shop now and wear your values. #EthicalFashion #VeganAccessories #NGAOSJourney
• •Email Newsletter Subject Line: ✨ Just Dropped: Designs to Make Your Soul Sing (and Your Friends Ask 'Where'd You Get That?!') Body Snippet: Hey [Customer Name], ready to add a little NGAOS magic to your collection? Our new arrivals are here, brimming with the whimsical charm and empowering spirit you love. Each piece is a celebration of individuality – just like you! Ethically made, because being fabulous and being kind go hand-in-hand.