Brand Tone

Adventurous and Exciting, Innovative and Tech-Forward, Community-Oriented, Confident and Performance-Driven, Aspirational yet Accessible

Brand Values

• •Innovation: Constantly developing new features and improving scooter technology (e.g., suspension, motor power, battery life).
• •Performance: Delivering high-speed, long-range, and robust scooters capable of handling various terrains.
• •Freedom and Adventure: Enabling riders to explore more and experience a sense of liberation.
• •Quality (Aspired): Aims to provide durable and reliable products, though customer experiences vary.
• •Customer Experience (Developing): While there's a focus on product, there's an ongoing effort to build a stronger community and address customer feedback.

Best Practices

• •Define and Document Your Voice: Create a clear brand voice guide that outlines your tone (e.g., adventurous, innovative, confident), language style (e.g., energetic, direct, slightly informal), and specific words to use or avoid. Share this with anyone creating content.
• •Focus on the "Why": Connect product features to the core values and the feeling they evoke. Instead of just saying "fast motor," say "Experience the exhilarating rush of our [X]W motor as you conquer any incline." This taps into the adventurous and performance values.
• •Use Active and Evocative Language: Employ strong verbs and vivid adjectives that convey excitement, power, and freedom. Words like "unleash," "conquer," "dominate," "swift," "dynamic," "robust" fit the SPLACH tone.
• •Show, Don't Just Tell (with User Content): Actively encourage and showcase user-generated content (photos, videos, testimonials). This authentically reflects the brand's values of adventure and community, and the exciting experiences customers have. Let their voice become part of your brand's voice.
• •Maintain Consistency Across All Channels: Whether it's a website FAQ, a social media caption, an email newsletter, or ad copy, the underlying tone should remain consistent. Regular audits of content across platforms can help ensure this. For example, if the website is exciting and adventurous, customer service responses should also be helpful and enthusiastic, not purely robotic.

Social Perception

Generally perceived as a brand pushing the boundaries in e-scooter performance and features, appealing to enthusiasts and those looking for a more exhilarating ride. However, consistency in customer service and product reliability across all units is an area where perception can vary.

Copy Examples

• •Headline (Adventurous & Exciting): "Unleash Your City. Tame the Wild. The SPLACH [Model Name] - Adventure Awaits."
• •Social Media Post (Tech-Forward & Confident): "Power through your commute with the [Model Name]'s revolutionary [Specific Feature, e.g., 'Dual-Shock Suspension System']. Experience unmatched stability and speed. #SplachScooter #ElectricPerformance #UrbanTech"
• •Email Subject Line (Community & Excitement): "You're Invited! Share Your SPLACH Story & Win!"
• •Product Description Snippet (Performance-Driven): "Engineered for the thrill-seeker, the SPLACH [Model Name] delivers a blistering [XX] mph top speed and up to [YY] miles of range. Its robust [Motor Wattage] motor laughs in the face of hills. Dare to ride?"
• •Ad Copy (Aspirational yet Accessible): "From urban explorer to off-road warrior, find your perfect ride. SPLACH scooters: Performance for every path. Discover the range today."