Brand Tone

Authoritative and Expert, Aspirational and Luxurious, Empowering and Personal

Brand Values

• •Expertise and Mastery
• •Transformation and Confidence
• •Individualized Beauty
• •Quality and Natural Solutions
• •Empowerment

Best Practices

• •Lead with Expertise, Follow with Emotion: Start with authoritative language ("expert," "master," "proven") to build trust, then connect with the customer's emotional desire (confidence, empowerment, feeling beautiful).
• •Maintain the "Founder's Voice": Weave Nez Hasan's personal story and ethos into the copy wherever appropriate. Using "I" in her founder's notes or blog posts maintains the personal connection that is central to the brand.
• •Emphasize "Bespoke" and "Individual": Consistently use language that highlights the customized nature of the services, such as "tailored to you," "your unique beauty," and "not one-size-fits-all," to reinforce the brand's core value.
• •Segment the Tone for the Platform: Keep the tone luxurious and aspirational on Instagram, more community-focused and results-driven on Facebook (especially for Hairgredients), and a blend of both on the website.
• •Leverage Social Proof Authentically: Use testimonials, press mentions, and "as seen in" logos, but ensure they are linked to the core values of transformation and expertise rather than just celebrity status. This will help mitigate the perception of being unapproachable.

Social Perception

Nez Hasan is largely perceived as 'The Expert Artist' in microblading and SPMU, sought after for her skill in creating natural, transformative results. Her Hairgredients line is seen as 'The Go-To for Hair Solutions,' trusted for its natural ingredients and effectiveness. However, there's a critical note regarding salon customer service, where some non-VIP clients felt overlooked, suggesting a potential perception of arrogance or less attentiveness.

Copy Examples

• •The difference is in the details. We don't just create brows; we restore confidence, one perfect, hyper-realistic stroke at a time. This isn't just a treatment, it's artistry. Tap the link in our bio to book your transformation. #NezHasan #MicrobladingExpert #BrowTransformation
• •Postpartum hair loss and thinning brows shouldn't hold you back. Our Miracle Mask, a potent blend of 12 organic oils, is designed to awaken follicles and nourish your hair back to life. See the visible difference our customers are raving about. Embrace your natural beauty, stronger than ever. Shop Hairgredients now. #Hairgredients #NaturalHairCare #PostpartumHairLoss
• •Beauty, Redefined. Expertise, Perfected. From a small room in North London to a world-renowned salon, Nez Hasan was built on a single belief: that every woman has the power to define her own beauty. We're here to help you enhance it. Discover our services and story.
• •The Brow Treatment Seen in Marie Claire. Join the list of insiders who trust their beauty to the UK's leading SPMU artist. As featured in Marie Claire and The Sunday Times, the Nez Hasan experience is more than an appointment—it's your entrance to newfound confidence. Limited bookings are now available for July. Reserve your consultation.
• •Formulas that work, naturally. We believe in transparency and the power of nature. That's why our Miracle Mask is crafted from 10 ethically sourced, vitamin-rich oils to deliver real, visible results without compromise. No chemicals, no cruelty, just the best for your hair and brows. Because you deserve both quality and peace of mind.