Brand Tone

Professional and Knowledgeable, Approachable and Community-Oriented, Reliable and Trustworthy, Modern and Innovative (with a nod to Tradition), Enthusiastic and Passionate

Brand Values

• •Quality
• •Customer Focus & Partnership
• •Expertise & Competence
• •Reliability & Dependability
• •Innovation & Progress
• •Tradition & Regional Connection
• •Team & Employee Development

Best Practices

• •Speak the Farmer's Language, With Expertise: Use terminology that resonates with agricultural professionals but always back it up with clear, knowledgeable explanations. Avoid overly casual slang but maintain approachability.
• •Balance Tradition with Innovation: Acknowledge the heritage and hard work of farming while enthusiastically presenting modern solutions. Show how new tech supports timeless farming goals.
• •Emphasize Partnership Over Transaction: Frame communications around being a supportive partner in their customers' success, rather than just selling equipment. Use "we" and "together" to foster a sense of collaboration.
• •Showcase, Don't Just Tell, Reliability: Use customer stories (with permission), service team highlights, and examples of long-lasting machinery to demonstrate reliability, rather than just stating it.
• •Adapt Tone to Platform, but Maintain Core Values: While TikTok can be more informal and playful than LinkedIn, the underlying values of quality, expertise, and customer focus should still be subtly present in the content's message or context. Consistency in values builds trust.

Social Perception

As Experts and Solution Providers, Community-Involved, Reliable Service Partner, Modern and Forward-Thinking, Employer of Choice (Regional)

Copy Examples

• •Headline (Website/Social Media for a new high-tech tractor): "Future-Proof Your Farm. Experience the Next Generation of Efficiency with [Tractor Model] at Neyer Landtechnik – Your Partner in Precision."
• •Social Media Post (Facebook/Instagram showcasing a customer): "Another successful harvest in the books for the [Family Name] farm! We're proud to support our local heroes with reliable machinery and dedicated service. #NeyerLandtechnik #FarmProud #[RegionName]Agriculture"
• •Service Ad (Online banner/Local publication): "Downtime is Not an Option. Trust Neyer Landtechnik's Expert Service Team and Genuine Parts to Keep You Running. Quality Support, When You Need It Most."
• •LinkedIn Post (Company news/Recruitment): "At Neyer Landtechnik, we believe in cultivating talent as much as we believe in cultivating the land. Investing in our team's expertise means investing in the future of agriculture. Join us. #NeyerTeam #AgriCareers #InnovationInAg"
• •TikTok Video Caption (Showcasing a machine's feature): "🤯 This [Machine Feature] is a GAME CHANGER! Boost your productivity with [Machine Model]. What tech are you excited about? 👇 #NeyerLandtechnik #AgriTech #CoolFarming #Efficiency"