Brand Tone

Empathetic & Understanding, Reassuring & Supportive, Discreet & Respectful, Informative & Straightforward, Positive & Liberating

Brand Values

• •Empathy
• •Discretion
• •Comfort & Security
• •Quality & Skin Safety
• •Customer-Centricity
• •Empowerment & Dignity
• •Innovation

Best Practices

• •Lead with Empathy: Always approach content from a place of understanding and support. Acknowledge the user's potential feelings and offer reassurance.
• •Prioritize Discretion in Language: Mirror the brand's promise of discretion in your wording. Use respectful, private, and non-stigmatizing language.
• •Focus on Empowerment and Solutions: Frame content around the positive outcomes of using Nexwear – freedom, confidence, comfort, and the ability to live an active life.
• •Maintain Clarity and Simplicity: Avoid overly technical or medical jargon. Explain product benefits in a clear, straightforward, and easily understandable manner.
• •Be Consistently Supportive and Positive: Ensure all communications, from product descriptions to customer service interactions, reflect a helpful, positive, and encouraging tone, reinforcing that Nexwear is a partner in their well-being.

Social Perception

Trusted Solution Provider, Appreciated for Discretion, Caring & Supportive Brand, Focus on Freedom, Some Quality Concerns (Minority)

Copy Examples

• •Headline: Live Fully, Without the Worry. Body: Nexwear provides the discreet comfort and reliable protection you need, so incontinence doesn't hold you back. Experience the freedom of our skin-friendly, super-absorbent solutions, delivered privately to your door.
• •Headline: Your Comfort. Your Confidence. Our Priority. Body: We understand. That’s why Nexwear is designed with empathy at its core. Our dermatologist-tested products offer no-fail protection and a barely-there feel, because your dignity and peace of mind matter most.
• •Headline: Discreet Protection, Delivered. Body: Say goodbye to store aisles and hello to Nexwear. Get premium incontinence care shipped free, in plain packaging. Because managing bladder leaks should be private, comfortable, and completely worry-free.
• •Headline: Gentle on Skin, Tough on Leaks. Body: Experience Nexwear’s skin-safe design. No dyes, no fragrances, just breathable, fast-absorbing protection that keeps you feeling fresh and secure all day long.
• •Headline: Regain Your Rhythm. Body: Don’t let bladder leaks dictate your day. With Nexwear’s advanced absorbency and odor-control technology, you can step out with confidence and embrace every moment.