Brand Tone

enthusiastic, community-focused, and straightforward

Brand Values

• •Quality and Detail
• •Affordability and Value
• •Made in the USA / In-House Production
• •Community Engagement and Responsiveness
• •Passion for the Tabletop Hobby
• •Practicality for Hobbyists
• •Environmental Consideration

Best Practices

• •Always write with the tabletop gamer and miniature painter in mind. Use language and references that resonate with their hobby and passion (e.g., "tabletop adventures," "paintbrushes ready," "epic campaign").
• •Let the passion for the products and the hobby shine through. Use positive and exciting language but avoid hyperbole that can sound inauthentic.
• •When communicating important information, especially regarding product changes, Kickstarter updates, or addressing potential issues, be clear, honest, and straightforward. The community appreciates transparency.
• •Use inclusive language ("fellow gamers," "our community"). Encourage interaction by asking questions, inviting shares, and highlighting customer creations. This reinforces the community-focused aspect of the brand.
• •Ensure the tone used on the website, social media posts, Kickstarter updates, and customer service interactions is aligned. This builds a cohesive and recognizable brand personality.

Social Perception

positively

Copy Examples

• •Get your paintbrushes ready! Our brand new [Creature/Character Name] miniatures have just stormed into the store! Packed with detail and ready for your tabletop adventures. Crafted with care, right here in the USA. Check them out and bring your next game to life!
• •You asked, we listened! Our next Kickstarter, '[Campaign Name],' is GOING LIVE on [Date]! We're bringing you even more incredible miniatures, including [Exciting Feature]. Join the Next Level community and help us make this our biggest hoard yet! Details and sneak peeks coming soon – you won’t want to miss this!
• •Wow! Check out this incredible paint job on our [Miniature Name] by the talented [Customer Name]! We're constantly amazed by what our community creates. Share your painted Next Level Minis with #NextLevelMinisPainted for a chance to be featured! Keep those amazing creations coming!
• •Building an epic RPG campaign shouldn't break the bank. At Next Level Miniatures, we deliver high-detail, durable fantasy figures at prices that let you summon an entire army. More minis, more adventure!
• •Straight up: we heard your feedback on [Issue, e.g., a previous product line's scale]. That's why our new [New Product Line] features [Improvement Made, e.g., upscaled designs to match your collection perfectly]. We're committed to making our miniatures the best they can be for you, our fellow gamers.