Tono de Marca

passionate, expert, and community-oriented

Valores de Marca

• •Passion
• •Quality
• •Innovation
• •Community
• •Customer Experience

Mejores Prácticas

• •Speak the Language: Use terminology that resonates with car enthusiasts (e.g., "stance," "fitment," "JDM," "Bimmer") authentically across all platforms. This builds credibility and community.
• •Highlight the 'Why': Don't just sell a product; sell the feeling. Focus copy on the outcome —a more aggressive look, a head-turning presence, the satisfaction of a custom build.
• •Leverage User-Generated Content: Actively encourage customers to share photos of their cars with NexaNovo parts installed. Reposting this content with credit reinforces community and provides social proof that is more powerful than brand-created content.
• •Be Transparent: When addressing product details, be honest about the materials (e.g., "durable polyurethane," "lightweight carbon fiber"). To counter negative perceptions, create content explaining the benefits of the chosen materials and showcasing the rigorousness of your fitment and quality checks.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the passionate, expert tone is consistent from the website's "About Us" page to the captions on TikTok. Visuals should remain high-quality and focused on the aesthetic appeal of the products in action.

Percepción Social

Generally positive but mixed; strong visual impact, but concerns exist regarding material quality and fitment. Perceived as a source for modern aesthetic modifications, needs to improve trust through quality control.

Ejemplos de Copy

• •Transform your [Car Model]'s profile from stock to stunning. Our new carbon fiber spoiler isn't just an accessory; it's a statement. Crafted for a perfect fit and an aggressive look. Ready to elevate your ride? Tap the link in bio. #NexaNovo #CarbonFiber #CarMods #JDM
• •Bimmer lovers, this one's for you. Give your G20 the aggressive stance it deserves with our new VTEN rear diffuser. Designed with 3D scanning for a flawless fit. Passionately crafted, expertly designed. See the difference. #BMW #G20 #CarModification #BMWFanatics
• •That new lip feeling hits different. 👀 Level up your [Car Model] in minutes.
• •Driven by Passion. Designed for Performance. Your source for high-quality automotive aesthetics. Explore collections for your ride.
• •🔥 Just Dropped: New Carbon Fiber Kits for Supra & WRX!