Brand Tone

Friendly, helpful, encouraging, approachable, and community-oriented, catering to all skill levels.

Brand Values

• •Quality
• •Variety
• •Customer Enablement
• •Community

Best Practices

• •Use "You" and "Your": Always address the customer directly to maintain a personal and approachable feel. Frame content around "your project," "your creativity," and "your design."
• •Ask Questions: Encourage engagement and community by asking questions in social media captions and email marketing, such as "What are you working on?" or "What do you think of this new color?"
• •Keep it Simple and Encouraging: Avoid overly complex or exclusionary language. Use positive and encouraging words like "create," "inspire," "beautiful," and "discover."
• •Showcase Customer Work: Continue to encourage customers to share their creations and feature them regularly. This reinforces the community value and shows appreciation for their customers' talent.
• •Focus on the "Why": In product descriptions and posts, go beyond the item's features and highlight the creative possibilities it unlocks for the customer. Instead of just "10mm blue beads," try "Vibrant 10mm blue beads, perfect for crafting a stunning ocean-themed bracelet."

Social Perception

New Zealand Beading Supplies is perceived as a reliable, established, and dependable supplier within the local beading community, fostering trust among its dedicated craft customer base.

Copy Examples

• •Fresh in stock! ✨ Our new collection of Czech glass beads has just landed, sparkling with possibilities. Perfect for that statement necklace you've been dreaming of. What will you create first? Share your ideas below! #NZBeading #BeadArt
• •From the first spark of an idea to the finishing touch, we're here for your creative journey. New Zealand Beading Supplies was founded on a simple principle: to provide every creator, from weekend hobbyist to professional designer, with the quality materials they need to bring their vision to life. Explore our collection and let's make something beautiful together.
• •Hello, crafter! We've missed you. Just a friendly note to say we've restocked your favorite sterling silver clasps. Plus, take a peek at our new project kits—everything you need for a rainy day of creating. Happy beading!
• •Curious about jewelry making? Get started today! We offer complete beading kits with easy-to-follow instructions. Unleash your creativity with New Zealand Beading Supplies. Shop now for quality starter sets.
• •Weekend project, anyone? We believe creativity is for everyone. That’s why we cater to all levels, from curious beginners to seasoned jewelry designers. Find your inspiration with our vast range of beads, tools, and findings. #BeadingNZ #DIYJewellery