Brand Tone

Helpful and Supportive, Knowledgeable and Expert, Inclusive and Welcoming, Fashion-Oriented and Trendy (Subtly), Positive and Upbeat

Brand Values

• •Customer-Centricity
• •Quality
• •Variety and Choice
• •Expertise and Trust
• •Empowerment and Confidence
• •Community Support (Implied)

Best Practices

• •Prioritize "Helpful" Over "Salesy": Focus copy on solving customer problems, offering solutions, and providing genuine advice rather than just pushing products. Use empathetic language, especially when addressing sensitive topics like hair loss.
• •Showcase Expertise Subtly: Integrate tips, advice, and highlight the knowledge of the staff within product descriptions, blog posts, and social media content. Avoid overly technical jargon unless clearly explained.
• •Use Inclusive and Positive Language: Ensure that all marketing communications are welcoming to a diverse audience. Focus on the empowering and confidence-boosting aspects of the products. Use words like "discover," "enhance," "transform," and "celebrate."
• •Maintain a Consistent Voice Across Platforms: Whether it's a website banner, an Instagram caption, or a customer service email, the tone should remain consistently supportive, knowledgeable, and positive. Develop a simple brand voice guide for all team members who create content.
• •Incorporate Customer-Centric Language: Continuously reinforce that the customer is the priority. Use phrases like "We're here for you," "Your needs are important to us," and actively solicit and respond to customer feedback in a manner that reflects the brand's values.

Social Perception

Positive Customer Service Reputation, Go-To Destination for Wigs & Hair Needs, Supportive Resource, Trusted Local Business, Reliable for Quality and Variety

Copy Examples

• •Headline: Find Your Confidence, Define Your Style. Body: At New York Wigs & Plus, we believe everyone deserves to feel fabulous. Explore our unmatched collection of high-quality wigs and hairpieces, guided by experts who truly care. Whether you're navigating hair loss or craving a bold new look, your journey to confidence starts here.
• •Headline: More Than Just Wigs. It's Your Personal Beauty Destination. Body: From premium wigs and extensions to essential hair care and the latest beauty must-haves, discover everything you need at New York Wigs & Plus. Our knowledgeable team is here to offer personalized advice and help you achieve the perfect look, every time.
• •Headline: Expert Care for Your Perfect Look. Body: Thinking about a custom wig, or need your favorite piece refreshed? Our in-store experts offer personalized wig customization, styling, and maintenance services to ensure you always look and feel your best. Let us help you express your unique style.
• •Headline: Your Beauty Journey Begins Here. ✨ Body: Welcome to Wigs and Plus! We're dedicated to helping you enhance your natural beauty with our extensive collection of wigs, extensions, and beauty essentials. Our friendly team is ready to make your shopping experience enjoyable and leave you feeling amazing.
• •Headline: Quality You Can Feel, Styles You'll Love. Body: Discover the difference quality makes. New York Wigs & Plus offers a curated selection of premium wigs and hair products designed for comfort, style, and a natural look. Visit us in the heart of Manhattan and let our experts guide you.