Brand Tone

sophisticated, minimalist, and modern. It communicates with a clean, professional, and confident voice, appealing to an audience with an appreciation for design, typography, and urban aesthetics. It is creative and authoritative, using elegant and precise descriptions that highlight the artistic value of its products.

Brand Values

• •Design Excellence
• •Aesthetic Quality
• •Passion for Urban Culture
• •Modernism and Simplicity

Best Practices

• •Prioritize Sophisticated Language: Use an elevated vocabulary that reflects the brand's commitment to quality and design. Words like "curated," "meticulous," "timeless," "iconic," and "essence" align with the established tone.
• •Maintain a Clean and Minimalist Style: Keep sentences clear, concise, and impactful. Avoid overly descriptive or flowery language. Let the design of the product and the text breathe.
• •Focus on "The Why," Not Just "The What": Instead of just describing a poster, explain the feeling it evokes—the energy of the city, the beauty of the design, the sophistication it brings to a room. Connect the product to the customer's lifestyle and aspirations.
• •Ensure Visual and Textual Consistency: The clean, modern aesthetic of the website should be mirrored in all written content. Use consistent formatting, fonts, and a professional tone across all potential platforms, from email to social media.
• •Speak to a Niche Audience: Address customers as fellow design and city lovers. Use language that resonates with those who appreciate art, typography, and modern interior design, reinforcing the brand as an insider's choice rather than a mass-market option.

Social Perception

Perceived as a niche design studio, not a typical souvenir shop, catering to individuals decorating their homes or offices with modern art. Customers likely see it as a source for stylish, high-quality prints that offer a more subtle and artistic nod to city life than traditional tourist merchandise. The perception is that of a premium, focused, and design-conscious brand.

Copy Examples

• •Capture the soul of the city. Our minimalist prints are designed to bring the vibrant energy of New York into your space with timeless elegance. The new collection is here. #NYThing #MinimalistArt #CityPrints #InteriorDesign
• •The City, Redefined. Iconic urban landscapes through the lens of modern typography.
• •For the Love of London: New Designs Have Arrived
• •Experience the pulse of Tokyo with this bold, typographic statement piece. Meticulously designed to capture the city's dynamic spirit, this print combines minimalist aesthetics with powerful visual impact. Printed on archival-quality paper for lasting brilliance. A perfect centerpiece for the modern home.
• •Decor that Speaks Volumes. Your home is a reflection of your journey. Find the perfect piece that tells your story with our collection of minimalist city prints. Shop New York, London, Tokyo, and more.