Brand Tone

professional, trustworthy, intimately personal, confident, knowledgeable, approachable, reassuring, and exclusive (in a special creation sense)

Brand Values

• •Expertise and Quality
• •Personalization and Customization
• •Trust and Transparency
• •Customer-Centricity
• •Celebrating Significant Moments

Best Practices

• •Lead with Expertise
• •Emphasize the Personal Touch
• •Use a Reassuring and Confident Tone
• •Connect Jewelry to Emotion
• •Highlight a Seamless and Secure Experience

Social Perception

Overwhelmingly positive, perceived as a "hidden gem" in the competitive New York jewelry market. Customers perceive it as highly professional, responsive, and skilled in creating high-quality, custom jewelry. The personal involvement of the owner fosters trust and a bespoke experience.

Copy Examples

• •A love story as unique as yours deserves a ring to match. We go beyond the showcase, partnering with you to create a symbol of your journey that's crafted with passion, precision, and the perfect, hand-selected gem. Let's build your forever, together. DM us to begin your custom design experience.
• •New York Gems and Jewelry Inc: Where Two Decades of Diamond District Expertise Meets Your Personal Story.
• •Some moments are too special for words. For those, there is jewelry. Celebrate your milestone with a piece that's as timeless as your commitment. With the expertise of a GIA gemologist and a passion for perfection, we'll help you find or create the perfect expression of your love. Shop our curated collection.
• •Thank you for reaching out to us. At New York Gems and Jewelry, we believe that creating a custom piece is a personal and collaborative journey. Sabrina, our GIA graduate gemologist, will personally work with you to understand your vision and source the finest materials to bring it to life. We look forward to helping you create something truly exceptional.
• •In the heart of the Diamond District, expertise is everything. For over 20 years, we've been New York's trusted source for exceptional custom jewelry. Experience the difference that personalized service and unparalleled craftsmanship make. Your vision, our passion.