Brand Tone

Adventurous & Premium. It's a carefully balanced voice that is both sophisticated and fun. The brand avoids overly casual slang but maintains a warm, witty, and confident personality that invites consumers to "Upgrade your snacks."

Brand Values

• •Heritage & Family
• •Premium Quality
• •Flavor Innovation & Fusion
• •Inclusivity

Best Practices

• •Always Tell the Story: Consistently weave the "New York Delhi" origin story into the copy. Whether it's a short mention of the "family recipe" or a longer narrative, this is your strongest differentiator. Heritage creates an emotional connection.
• •Use "Premium & Playful" Language: Balance sophisticated words ("gourmet," "premium," "artisan," "fusion") with energetic and fun phrases ("deliciously different," "upgrade your snack," "addictively good"). This maintains the brand's approachable yet high-quality feel.
• •Focus on the Flavor Experience: Use descriptive and evocative language to describe the tastes. Instead of just "spicy," use "fiery," "a kick of chili," or "a journey of flavor." This transports the customer and highlights your unique selling proposition.
• •Maintain Confidence, Not Arrogance: The tone should be confident ("The ultimate snack," "The gourmet peanut brand"). Frame it as an invitation to a better experience, not as an exclusive club. Phrases like "Upgrade your snacks" are inclusive calls to action.
• •Keep It Consistent Across All Channels: Ensure that the tone, from the website's "About Us" page to the shortest Twitter reply, feels like it comes from the same brand personality. Create a simple guideline with keywords and phrases to use and to avoid, ensuring everyone on the team is aligned.

Social Perception

The general perception of New York Delhi is highly positive, with customers viewing it as a premium, flavorful, and high-quality snack brand. It is often seen as a 'Treat' or Gift, with strong appreciation for its unique flavor variety and a well-received brand identity based on its fusion concept.

Copy Examples

• •Don't just snack. Upgrade your downtime. Our Lemon Chilli ViPnuts are the perfect sidekick for your evening unwind. A little heat, a little zest, and a whole lot of delicious. Inspired by a family story that started in Delhi and continues in your snack bowl. #UpgradeYourSnacks #NewYorkDelhi #GourmetNuts
• •From a Family Recipe to Your Snack Drawer. We took the vibrant flavors of Delhi, gave them a New York state of mind, and created something deliciously different. Discover your new favorite snack. #ViPnuts
• •Life's too short for boring snacks. You need flavor. You need crunch. You need a story. New York Delhi. The ultimate spiced nuts, born from a family recipe. It's time to upgrade your snack game. Are you ready?
• •A tale of two tastes. We start with premium, crunchy peanuts and coat them in a perfect fusion of golden honey sweetness and a fiery mustard kick. Every handful is a journey from the bustling streets of Delhi to the sophisticated bars of New York. All vegetarian, high in protein, and addictively good. If only every nut could be a ViPnut….
• •Tired of the same old crunch? Let's be honest, your snack bowl deserves better. Inspired by a cross-continental family recipe, our gourmet nuts are here to rescue your taste buds. From the zesty to the fiery, find a flavor that tells a story. Shop the collection and taste the difference.