Brand Tone

Informative & Educational, Professional & Reliable, Accessible & Solution-Oriented, Benefit-Driven & Reassuring, Direct & Sales-Oriented

Brand Values

• •Sustainability: A core message is providing sustainable energy solutions and having a lasting impact on the environment.
• •Affordability: They aim to make solar power affordable for everyday South Africans.
• •Quality & Reliability: Emphasis on high-quality products, professional service, safety, and reliability.
• •Customer Service: They state a commitment to delivering exceptional service.
• •Accessibility: Offering renting, selling, financing, and maintenance to broaden access to solar energy.
• •Empowerment: Enabling customers to become independent with their own energy supply.

Best Practices

• •Always Emphasize Benefits Over Just Features: While specifications are important (and New Yellow Solar provides them), lead with how the product or service improves the customer's life – e.g., "save money," "gain energy independence," "reduce environmental impact."
• •Maintain a "Yellow is the New Green" Subtext: Subtly weave in the idea of innovation, smart choices, and a fresh approach to sustainability, tying back to their unique branding. This can be done through confident and forward-looking language.
• •Be Clear, Direct, and Accessible: Avoid overly technical jargon where possible, or explain it simply. The goal is to make solar understandable and attainable for a broad audience, aligning with their value of affordability.
• •Instill Confidence and Trust: Use words that convey reliability, quality, expertise, and support (e.g., "high-quality," "professional," "guaranteed," "expert support," "approved installer"). Back these up with facts like warranties and affiliations.
• •Consistent Calls to Action: Ensure every piece of communication guides the potential customer on the next step, whether it's "Get a Free Quote," "Contact Us," "Learn More," or "Request an Audit," using an encouraging and helpful tone.

Social Perception

The brand is perceived as a supplier of various solar components and systems, catering to both residential and commercial needs in South Africa. Their affiliation as a Standard Bank approved installer likely enhances their credibility within their target market.

Copy Examples

• •Headline: Go Bold. Go Yellow. Go Solar. Body: Tired of rising electricity bills and unpredictable power? New Yellow Solar offers high-quality, affordable solar solutions designed for South Africans. Take control of your energy future and save money while you do it. Yellow is the new Green – discover the power of sustainable energy today. Get your free quote!
• •Headline: Power Your Home, Protect Your Wallet. Body: With New Yellow Solar, investing in a brighter, cleaner future doesn’t have to break the bank. Our expertly designed solar systems deliver reliable energy and significant savings on your monthly electricity costs. From initial consultation to professional installation, we make your switch to solar seamless.
• •Headline: Is Your Business Ready for Energy Independence? Body: New Yellow Solar provides tailored commercial solar solutions to keep your operations running smoothly and sustainably. Reduce overheads, ensure business continuity, and enhance your green credentials with our reliable solar systems and expert maintenance. Contact us for a commercial energy audit.
• •Headline: Quality Solar, Expertly Installed. Peace of Mind, Guaranteed. Body: At New Yellow Solar, we don't just sell solar panels; we deliver complete energy solutions. Our products come with manufacturer warranties, and our professional teams ensure safe, reliable installations. As an Approved Standard Bank Installer, trust us to power your property.
• •Headline: Don't Let Loadshedding Dim Your Lights. Body: Embrace uninterrupted power with a New Yellow Solar system. We offer flexible financing and rental options to make sustainable energy accessible to everyone. Generate your own clean electricity, reduce your carbon footprint, and enjoy the peace of mind that comes with reliable power. Enquire now!