Brand Tone

Practical & Functional, Confident & Assured, Direct & Informative, Customer-Focused (Problem/Solution), Slightly Techy but Accessible

Brand Values

• •Durability & Protection
• •Functionality & Practicality
• •Quality & Craftsmanship
• •Value for Money
• •Innovation (Implied)
• •Customer Service (Aspired)

Best Practices

• •Prioritize Clarity and Directness: Use straightforward language. Get to the point quickly and clearly explain the benefits and features. Avoid overly technical jargon unless defining a specific, unique technology.
• •Focus on a Problem/Solution Approach: Identify common customer pain points (e.g., fear of dropping a device, needing hands-free viewing) and clearly position New Trent products as the reliable solution.
• •Highlight Key Differentiators (Durability, Practical Features, Value): Consistently weave in mentions of what makes New Trent stand out, such as "rugged protection," "360° kickstand," "leather hand strap," or "original design at a smart price."
• •Maintain a Confident, Not Arrogant, Stance: Be proud of the product quality and design heritage ("original creators") but ensure the tone remains helpful and customer-centric rather than boastful.
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, social media updates, or customer service interactions, the core tone of practical, confident, and value-driven communication should be maintained. This builds brand recognition and trust.

Social Perception

Reliable Protector, Good Value Alternative, Functional and Feature-Rich, Specialized, Mixed Online Presence

Copy Examples

• •Headline: Stop Worrying About Drops. Start Doing More. Body: Life happens. Our rugged iPad cases are built for it. With multi-layer protection, a secure hand strap, and a versatile kickstand, your iPad is ready for work, play, and everything in between. Get original New Trent protection – confidence built-in.
• •Headline: The Original Rugged Design. Still Leading the Way. Body: Don't settle for imitations. New Trent pioneered the rugged iPad case with the features you actually need: 360° viewing, a comfortable grip, and a screen that stays pristine. Experience the difference of true craftsmanship and lasting durability.
• •Headline: Max Protection. Smart Price. Zero Compromise. Body: Why pay more for premium device protection? New Trent delivers robust, field-tested iPad cases packed with intelligent features, all at a price that makes sense. Shield your tech, not your wallet.
• •Headline: From Classroom to Construction Site: Your iPad, Secured. Body: Whether it's for busy kids or demanding jobs, New Trent cases provide the ultimate safeguard. Enjoy easy one-handed operation with our genuine leather strap and find the perfect angle with the integrated kickstand. Built tough, designed smart.
• •Headline: Upgrade Your iPad Experience. Not Just the Case. Body: A New Trent case is more than just protection; it's an enhancement. Discover unparalleled functionality that makes using your iPad more comfortable, versatile, and secure. Click to find the perfect fit for your device.