Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Community-Oriented, Value-Driven and Approachable, Discovery-Focused

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Unique Finds and Variety
• •Community Focus
• •Quality

Best Practices

• •Keep it Friendly and Approachable: Use conversational language. Avoid overly formal or jargon-filled text. Think of how you'd talk to a friend about a great find.
• •Emphasize Discovery and Uniqueness: Use words like "discover," "treasure," "unique," "gem," and "adventure" to highlight the excitement of shopping at a consignment store with ever-changing inventory.
• •Focus on Value and Affordability: Clearly communicate the benefit of getting quality items at good prices, without sounding "cheap." Highlight "smart shopping" or "style on a budget."
• •Maintain Enthusiasm: Let your passion for the products and the shopping experience shine through. Use exclamation points judiciously to convey genuine excitement, especially on social media.
• •Foster a Sense of Community: Refer to your location (Manchester, Iowa) when appropriate, encourage interaction online, and use welcoming language that makes customers feel like part of the New To You family.

Social Perception

A Treasure Trove, A Reliable Local Shop, Affordable and Budget-Friendly, Fun and Engaging

Copy Examples

• •✨ Adventure Awaits! ✨ Fresh finds have just landed at New To You! From stylish outfits to unique home treasures, you never know what gems you'll discover. Swing by and let the treasure hunt begin – your next favorite thing is waiting! #ShopNewToYou #ManchesterIA #ConsignmentRocks #NewCollection
• •Discover a world of unique style and charming decor at New To You! Since 1998, we've been Manchester's favorite spot for quality consignment at prices that make you smile. Come on in, our friendly team is excited to help you find something special today!
• •Give your home a refresh without breaking the bank! 🏡 Our latest collection of unique home decor is full of character and charm. What will you find to make your space uniquely yours? #NewToYouDecor #HomeInspo #ConsignmentFinds #AffordableStyle
• •Your Community Consignment Gem! New To You offers something for everyone – from fashion to furniture, always at great prices. Experience the fun of discovery and the joy of a great deal, right here in Manchester! Our friendly staff can't wait to welcome you. #NewToYou #SupportLocalIA
• •Hello, Treasure Hunter! 👋 We love seeing you here. New items arrive daily, so there's always a new adventure. Happy exploring, and don't hesitate to ask our team for a little help finding your next gem! #NewToYouExperience