Brand Tone

Friendly and Approachable, Inspirational and Encouraging, Supportive and Community-Focused, Passionate and Knowledgeable, Helpful and Educational

Brand Values

• •Creativity and Inspiration
• •Quality
• •Ease of Use
• •Sustainability and Eco-Friendliness
• •Community
• •Customer Care
• •Passion
• •Empowerment

Best Practices

• •Embrace "We" and "You": Use inclusive language. "We" refers to the Newton's team and community, while "You" directly addresses and involves the customer, making them feel part of the conversation.
• •Stay Positive and Encouraging: Frame all communications with an upbeat, supportive, and motivational tone. Highlight possibilities and the joy of creating, rather than potential difficulties.
• •Share Knowledge Generously: Offer tips, advice, and guidance freely. This reinforces the brand's helpful and expert persona, building trust and empowering customers.
• •Celebrate the Community: Regularly feature customer projects, testimonials, and workshop successes. Ask questions to encourage interaction and make followers feel valued and heard.
• •Keep it Genuine and Passionate: Let Ali Newton's founding passion for creativity and quality shine through. Use authentic language that reflects a true love for the craft and the products offered. Avoid overly corporate or impersonal jargon.

Social Perception

Highly Positive, Trusted Resource, Community Builder, Quality and Value Provider, Innovative and Inspiring, Eco-Conscious Choice

Copy Examples

• •🎨✨ Get ready to fall in LOVE with our newest chalk paint shade, 'Coastal Mist'! Imagine those dreamy, weathered beach vibes for your next furniture flip. So easy to use (no sanding, promise!) and eco-friendly too. We can't wait to see what masterpieces you create! Share your projects using #NewtonsCoastalMist and inspire our amazing community! Link in bio to shop! #NewtonsPaints #DIYMagic #UpcycledTreasure #NZMade #CreativeCommunity
• •Just WOW! 🤩 Look at this incredible transformation by the super-talented @[CustomerHandle] using our 'Vintage Duck Egg' chalk paint! From tired to totally treasured! We're so inspired by your creativity! Want your project featured? Tag us @newtonspaintsnz! Let's celebrate the joy of making! #NewtonsPaintsNZ #CustomerLove #FurnitureFlip #DIYInspo #ChalkPaintLove #CreativeJourney
• •Unleash Your Inner Artisan! ✨ Our popular Upcycling & Chalk Painting Workshop is back! Whether you're a complete beginner or looking to refine your skills, Ali will guide you step-by-step to transform a piece of furniture with beautiful, eco-friendly Newton's paints. Come join our friendly, supportive community, learn new techniques, and leave with a stunning creation! Limited spots available – book yours today and let's make something beautiful together! [Link to workshop page] #NewtonsWorkshops #LearnToPaint #DIYCommunity #NZCraft #CreativeFun
• •Hello Creative Souls! 👋 This week's quick tip: Want that super smooth, professional finish? After your final coat of Newton's Chalk Paint, try a very light buff with a soft cloth once the wax has cured. It brings out a gorgeous subtle sheen! Got a question? Just hit reply – we're always here to help you on your creative journey! Happy Painting! 🎨 #NewtonsTips #PaintingAdvice #DIYSuccess #CreativeSupport
• •(Video: Quick demo of transforming a small wooden box with paint and a stencil) Hey crafters! ✨ Watch this boring box go BOOM! Just one coat of Newton's 'Ruby Rich' chalk paint and a touch of our 'Mandala' stencil... Ta-da! 😍 So easy, right? No sanding, no fuss, just pure creative fun. What will YOU transform next? Show us your magic! #ArtisanCrafters #NewtonsPaints #QuickDIY #StencilArt #UpcycleMagic #Satisfying