Brand Tone

Helpful & Knowledgeable, Friendly & Approachable, Community-Oriented, Professional & Trustworthy, Inspiring & Creative

Brand Values

• •Customer Service Excellence
• •Quality Products
• •Expertise & Guidance
• •Community Focus
• •Reliability & Tradition

Best Practices

• •Prioritize "Helpful" in Every Interaction: Whether it's an online query, a social media comment, or an in-store visit, ensure the primary goal is to assist and provide valuable information. Staff training should emphasize this.
• •Maintain a Friendly, Conversational Voice: Avoid overly formal or technical jargon unless specifically explaining a product detail. Keep language accessible and welcoming, like talking to a knowledgeable neighbor.
• •Showcase Expertise Subtly: Instead of just stating expertise, demonstrate it through helpful tips, "how-to" content (like the TikTok paint mixing), and by clearly explaining product benefits in relation to customer needs.
• •Emphasize Community and Family Roots: Regularly incorporate the "family-owned" aspect and local community involvement in storytelling. Feature customer projects and testimonials to build social proof and connection.
• •Be Consistent Across All Platforms: Ensure the tone used on the website aligns with Facebook, Instagram, TikTok, and any in-store signage or marketing materials. This creates a cohesive and recognizable brand personality.

Social Perception

Positive, Reliable Local Resource, Helpful Experts

Copy Examples

• •Headline (Website/Social Media): Transform Your Home with Confidence. Since 1954, Newton's Decorating Center has been your trusted partner for paint, window treatments, and expert design advice. Let our family help yours create the space you've always dreamed of.
• •Social Media Post (Facebook/Instagram): 🎨 Dreaming of the perfect color? Our experts at Newton's Decorating Center are here to help! From precise color matching to inspired palettes, we make finding your shade easy and fun. Stop by today – Your first stop for all your decorating needs! #HomeDecor #BenjaminMoore #InteriorDesign #ShopLocal
• •Product Focused Ad (Google Ads/Social): Upgrade Your View with Hunter Douglas! ✨ Newton's Decorating Center offers a stunning collection of Hunter Douglas window treatments. Style, privacy, and light control, perfectly tailored for your home. Visit us for a consultation! #HunterDouglas #WindowTreatments #HomeImprovement
• •Service Focused (Website/Brochure): Feeling overwhelmed by your decorating project? Our in-home design consultations bring expert advice right to your doorstep. The Newton's team will help you define your style and choose the perfect elements for a beautiful, functional space. Book your consultation today!
• •TikTok Video Caption Idea: Watch the magic happen! 🖌️✨ Getting your dream color mixed right here at Newton's. What color are you obsessing over for your next project? Let us know! #PaintTok #ColorMixing #BenjaminMoore #Satisfying #LocalBusiness #DIYProjects