Brand Tone

Artistic, Sophisticated, Nature-Inspired, Organic, Contemporary yet Traditional, Transformative, Evocative, Personal, Passionate

Brand Values

• •Artistry & Craftsmanship
• •Nature & Organic Beauty
• •Uniqueness & Individuality
• •Quality & Durability
• •Transformative Living

Best Practices

• •Emphasize Artistry and Craftsmanship: Consistently use terms like "artisan," "handcrafted," "sculptor-designed," and "art tile." Highlight the connection to David Regan and his artistic background.
• •Evoke Nature and Organic Sensibilities: Use descriptive language that paints a picture of natural scenes and elements. Refer to the natural ingredients in glazes and the inspiration drawn from the natural world.
• •Focus on Transformation and Experience: Speak to how the tiles change a space and the feeling they evoke, rather than just their physical attributes. Use verbs that suggest a deeper impact, like "transform," "elevate," "curate," and "inspire."
• •Maintain a Sophisticated and Elegant Vocabulary: Choose words that reflect the high-end, artistic nature of the product. Avoid overly casual or colloquial language. The tone should be aspirational yet accessible to those who appreciate fine design.
• •Ensure Visual and Textual Harmony: The copy should always align with the high-quality, artistic imagery used on the website and social media. The words should enhance the visual story of the tiles being unique works of art.

Social Perception

Highly Positive among Customers, Niche & Specialized, Potentially Confused with "Green Living Walls", Respected for Quality

Copy Examples

• •Headline: Beyond Tile: Where Art Meets Architecture. Body: Elevate your space from mere function to a daily exhibition. Living Walls Tile, conceived by sculptor David Regan, transforms interiors with handcrafted tiles that breathe life and artistry into every surface. Discover nature's elegance, captured in porcelain.
• •Headline: Curate Your Walls. Live in Art. Body: Imagine showering in a serene bamboo grove or cooking amidst a vibrant, abstracted wheat field. Our artisan tiles are more than a finish; they are an experience, meticulously crafted to turn your home into a living gallery.
• •Headline: The Soul of Nature, Fired in Clay. Body: Each Living Walls Tile is a testament to the enduring beauty of the natural world and the time-honored tradition of artisan ceramics. Bring home a piece of art that is as timeless as nature itself.
• •Headline: Handmade. Heartfelt. Home. Body: From the artist's hand to your home, our tiles carry a story of passion and precision. Experience the unique character and sophisticated charm that only handcrafted design can offer. Transform your environment with Living Walls Tile.
• •Headline: Not Just Tiles, But Living Sculptures for Your Walls. Body: David Regan's vision extends beyond the gallery, bringing sculptural sensibility into the heart of your home. Our tiles offer a dynamic interplay of form, texture, and color, creating spaces that are truly unique and deeply personal.