Brand Tone

Value-driven, Practical, and Direct

Brand Values

• •Value for Money
• •Quality & Innovation
• •Customer Focus & Care
• •Integrity & Honesty
• •Kiwi Identity
• •Community & Teamwork
• •Sustainability

Best Practices

• •Emphasize Value & Savings Clearly: Always highlight the discount, the bargain aspect, and the "why" behind the lower price (e.g., "factory second," "end-of-line"). Use words like "save," "discount," "bargain," "outlet price," "affordable."
• •Be Direct and Transparent: Clearly explain that products are outlet stock (seconds, ex-display, etc.) but are still functional and offer great Newtech quality. Avoid jargon; use simple, straightforward language.
• •Maintain a Connection to the Parent Brand's Quality: While focusing on price, gently remind customers they are getting "Newtech" quality and design, a trusted Kiwi brand. This leverages the parent brand's reputation.
• •Create a Sense of Urgency (Authentically): Since outlet stock is often limited or changes frequently, encourage prompt action by mentioning "limited stock," "while supplies last," or "new deals weekly."
• •Use a Friendly, Approachable, and Practical Tone: Address the "bargain hunter" or savvy renovator directly. Keep the tone helpful and focused on the practical benefit of saving money on quality items for their project.

Social Perception

Perceived positively as a place to get good deals on bathroomware. Customers appreciate the value for money and helpful service. The Trade Me feedback is a strong indicator of this positive perception among bargain-seekers. The clear explanation of why products are in the outlet (seconds, end-of-line) likely fosters trust.

Copy Examples

• •Headline: Your Dream Bathroom Just Got More Affordable. Body: Don't let a tight budget hold you back! At Newtech Outlet Store, discover high-quality Newtech bathroomware – from vanities to taps – at prices that make sense. Seconds, end-of-lines, and ex-display bargains are waiting for you. Shop smart, live beautifully.
• •Headline: Kiwi Quality, Outlet Prices. Body: Get the best of both worlds! Genuine Newtech Bathroomware, proudly Kiwi-designed and often NZ-made, now available at a fraction of the cost. Our Outlet Store is packed with functional, stylish pieces ready for your reno. Why pay full price?
• •Headline: The Secret's Out: Incredible Deals on Bathroom Gear! Body: Shhh... want in on the best bathroom bargains in NZ? Newtech Outlet Store clears quality seconds, samples, and overstocked items daily. Your chance to snag stunning bathroom fixtures for less. What will you find today?
• •Headline: Renovating? Start Here for Serious Savings. Body: Every dollar counts in a reno. Maximize your budget without compromising on style at Newtech Outlet Store. We offer perfectly usable, stylish bathroomware that needs to make way for new stock. Our loss is your gain!
• •Headline: Don't Miss Out! Limited Stock, Unlimited Value. Body: Our Newtech Outlet deals are too good to last! With a constantly changing inventory of vanities, baths, and more, you'll find unique pieces at unbeatable prices. Visit us online or in Penrose, Auckland, before they're gone!