Brand Tone

Conscious & Committed, Urban & Edgy, Approachable & Responsive, Independent & Creative

Brand Values

• •Ethical Responsibility: Prioritizing environmentally friendly production, waste reduction through print-on-demand, and the use of ecological inks and sustainable materials.
• •Independence: Operating as an independent brand, allowing for creative freedom and a unique identity.
• •Originality & Style: Offering unique, urban-inspired designs that make a statement.
• •Transparency & Customer Care: Providing clear contact information, return policies, and responsive customer service.
• •Quality: Focusing on carefully manufactured clothing.

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in terms related to ethics, sustainability, independence, and creativity in product descriptions, social media, and all communications.
• •Maintain an Urban Edge: Incorporate slang or expressions relevant to streetwear culture where appropriate, ensuring it aligns with the brand's identity (e.g., killer design, dig the vibe, fresh drops) without alienating the audience.
• •Use French when appropriate: Phrases like glisse-nous un DM! (slide into our DMs!) and L'équipe NEWTΛZZ te répond dès que possible, avec bienveillance et réactivité (The NEWTΛZZ team will get back to you as soon as possible, with kindness and responsiveness) set a good example.
• •Show, Don't Just Tell: Mentioning production à la demande, encres écologiques, and matières écoresponsables provides tangible proof and reinforces the brand's commitment.
• •Encourage Customer Engagement: Always invite feedback, questions, and ideas, reinforcing the brand's approachable and responsive nature.

Social Perception

A brand that is ethical, independent, and creative, with a strong urban style and a commitment to customer care.

Copy Examples

• •This isn't just clothing, it's a statement.
• •That's the NEWTΛZZ way.
• •#newtazz #ethicalstreetwear #urbanfashion #consciousconsumer #stylewithpurpose
• •Join the movement.
• •Learn more about how your NEWTΛZZ gear is making a difference, one ethical thread at a time...