Brand Tone

approachable, personal, and encouraging

Brand Values

• •Family & Connection
• •Passion for Fashion
• •Quality & Affordability
• •Customer Empowerment
• •Uniqueness

Best Practices

• •Always Lead with the "Why": Center your messaging around the mother-daughter story and the passion behind the brand. This is your unique selling proposition and builds an emotional connection.
• •Use "You-focused" Language: Frame your copy around the customer. Instead of "We sell quality clothes," use "You deserve quality clothes that make you feel confident." This makes the message more personal and impactful.
• •Maintain a Warm, Encouraging Tone: Write as if you are giving a friend a fashion recommendation. Use words like "beautiful," "confident," "amazing," and "special" to reinforce the brand's empowering mission.
• •Emphasize the Value Proposition: Consistently mention the combination of "unique style," "high quality," and "affordable price" across your product descriptions, ads, and website copy.
• •Develop a Brand Storytelling Guide: Create a simple internal document that outlines the key brand story points, approved taglines, and a list of "on-brand" and "off-brand" words to ensure everyone who writes for the brand stays consistent.

Social Perception

Due to the extremely limited online presence, the brand's social perception is largely undefined. For the few who may have encountered the website, the perception is likely that of a small, emerging, or niche online boutique. The personal story may be perceived as authentic and trustworthy, but the lack of social proof (reviews, social media activity) could also lead to hesitation from potential new customers. The brand currently exists as a self-contained entity with minimal external validation or community interaction.

Copy Examples

• •More Than Fashion. It's A Family Passion. Discover our hand-picked collection of styles designed to make you look and feel amazing. Quality fashion, affordably yours.
• •It all started with a shared closet and a love for finding that perfect piece. We're a mother-daughter team on a mission: to bring you unique, beautiful fashion that doesn't break the bank. Welcome to our family.
• •Feel effortlessly beautiful in our "Garden Bloom" Maxi Dress. Designed with a flattering silhouette and a timeless floral print, it’s the perfect go-to for brunches, get-togethers, or any day you want to shine. Wear the confidence you deserve.
• •A little something special from our family to yours ✨ Hand-picked just for you! See what’s new at New Style Fashions.
• •The final touch that makes all the difference. Our collection of jewelry and accessories is curated to complete your look with a spark of personality. Find your next favorite piece right here.