Brand Tone

Futuristic & Avant-Garde, Bold & Rebellious, Playful & Quirky, Intellectual & Conceptual, Empowering

Brand Values

• •Individuality & Self-Expression: Encouraging wearers to create their own distinct aesthetic and dare to be different.
• •Innovation & Exploration: Constantly pushing boundaries, especially in the integration of fashion and technology (e.g., AI-powered collections, NFTs).
• •Duality & Contrast: The name itself (ANNA as present, KIKI as future) reflects a core concept of duality – present vs. future, fashion vs. technology, reality vs. surrealism. This is also seen in the two sides of me tagline.
• •Modernity & Forward-Thinking: A consistent focus on the future, evolution, and new possibilities in fashion.
• •Artistic & Creative Deconstruction: Characterized by unique details, novel techniques, asymmetric tailoring, and sculptural shapes.
• •Sustainability (Emerging Value): Mentions of digital fashion as a solution to ecological crises and the use of eco-fur indicate a growing consideration for sustainability.

Best Practices

• •Embrace Futuristic Language: Incorporate terms like dimension, symbiosis, evolution, retro-futuristic, techno-, digital, and metaverse where appropriate, but ensure it remains accessible and intriguing rather than alienating.
• •Highlight Individuality and Rebellion: Use empowering language that encourages self-expression and breaking from the norm. Phrases like dare to be different, rewrite the rules, your unique voice, and subvert convention align with this.
• •Maintain an Element of Playful Intellect: While the concepts can be deep, the language should retain a sense of intrigue and creative energy. Pose questions, use evocative descriptions, and hint at the stories behind the collections.
• •Show, Don't Just Tell, Innovation: Instead of simply saying innovative, describe the unique design elements, the use of novel materials, or the integration of technology in a tangible way (e.g., AI-generated patterns, 3D-printed accents, NFT virtual garments).
• •Consistent Visual and Textual Duality: Reflect the two sides concept in copy by playing with contrasts – past/future, bold/minimal, structure/fluidity – to mirror the brand's core identity. The updated brand font itself emphasizes asymmetry and balance.

Social Perception

Fashion-focused customers and media perceive Annakiki as a bold, innovative, and artistic label. Bloggers express excitement and admiration for the designs. Recognized by major fashion bodies like Camera Nazionale della Moda Italiana, which named it the Chinese Label of the Moment. It has consistently shown at Milan Fashion Week.

Copy Examples

• •ANNAKIKI: Dress the Future. Dare to be Different. Step into a new dimension of style. Our latest collection fuses retro-futuristic fantasy with bold, sculptural design. Are you ready to rewrite the rules?
• •Beyond Convention. Beyond Expectation. This is ANNAKIKI. We don't just design clothes. We craft identities. Explore a world where technology meets tailoring, and individuality reigns supreme. Your evolution starts here.
• •The Two Sides of You. The Infinite Possibilities of ANNAKIKI. Embrace your duality. The present ANNA, the future KIKI. Our designs are an exploration of contrast, a rebellion against the mundane. Find your unique voice.
• •Not Just Fashion. It's a Statement. ANNAKIKI FW25. Inspired by the symbiosis of humanity and technology, our new collection is an avant-garde vision. Experience the unexpected. Wear the future.
• •Sculpt Your Reality. ANNAKIKI. Featuring our iconic 3D wave sleeves and deconstructed silhouettes. This isn't just clothing; it's wearable art that empowers your unique narrative. Be the anomaly.