Brand Tone

Helpful & Informative, Confident & Empowering, Approachable & Friendly, Quality-Oriented & Trustworthy, Trendy & Fashion-Forward

Brand Values

• •Quality
• •Empowerment & Confidence
• •Authenticity
• •Customer Satisfaction & Ease
• •Transparency
• •Accessibility & Affordability

Best Practices

• •Prioritize 'Empowerment' and 'Confidence': Ensure messaging consistently aims to make the customer feel good about themselves and their appearance. Use words that uplift and inspire.
• •Highlight 'Quality' and 'Authenticity': Continuously reinforce the premium nature of the human hair, the natural look of the wigs, and the craftsmanship.
• •Maintain an 'Approachable yet Professional' Voice: Be friendly and welcoming, especially on social media, but ensure website copy and product descriptions also convey expertise and trustworthiness.
• •Be 'Helpful and Informative': Provide value beyond just selling. Offer tips, answer common questions clearly, and educate customers about wig types and care.
• •Stay 'Trendy and Relevant' (especially on visual platforms): Keep an eye on current hair and fashion trends, incorporating relevant hashtags and visual styles, particularly on platforms like TikTok and Instagram, to connect with a fashion-conscious audience. Use user-generated content and influencer collaborations where appropriate.

Social Perception

Positive, Helpful Service, Growing Online Community, Valued for Customization, Local Presence Appreciated

Copy Examples

• •Headline: Unlock Your Inner Star. Discover the Perfect Wig. Body: At NewStarWig, we believe hair is power. Our premium human hair wigs are crafted for a flawless, natural look, empowering you to shine with confidence every single day. Find your signature style.
• •Social Media Post (Instagram/Facebook): Image: Stunning model wearing a NewStarWig. Caption: Elevate your everyday. ✨ Experience the luxurious feel and undetectable look of NewStarWig. Made with 100% premium virgin hair, because you deserve quality that speaks for itself. #NewStarWig #HumanHairWigs #ConfidenceUnleashed #NYCStyle #HairGoals
• •Product Description Snippet (for an HD Lace Wig): More than just a wig, it's a statement. Our HD Lace wigs offer an unbelievably natural hairline, melting seamlessly into your skin. Crafted with the finest human hair, expect unparalleled quality and effortless style that empowers you to conquer your day, beautifully.
• •Email Subject Line: Ready for a Hair Transformation? Your New Look Awaits! Email Body Snippet: Feel confident, feel fabulous, feel YOU. NewStarWig makes it easy with our range of premium, easy-to-wear wigs. Find the quality you can trust and the style that expresses your unique beauty.
• •TikTok Video Concept: Visual: Quick cuts showing various NewStarWig styles on different people, looking confident and happy. Upbeat, trending audio. Text Overlay: 'Stop dreaming, start slaying.' 'Your best hair days start NOW with NewStarWig!' 'Quality you can feel, confidence you can wear.' #NewStarNYC #WigTransformation #RealHumanHair #FeelGoodHair