Brand Tone

Informative, Professional, Passionate, Approachable, Innovative

Brand Values

• •Quality & Craftsmanship
• •Customer Service
• •Affordability & Value
• •Safety
• •Education & Sharing Knowledge
• •Passion for the Craft
• •Innovation & Problem Solving

Best Practices

• •Stay True to Your Roots: Always remember the core passion for filmmaking and problem-solving that started the company. Let this enthusiasm shine through in an authentic way.
• •Educate and Empower: Continue to share knowledge freely. Position the brand as a helpful expert, not just a seller. Use 'how-to' content, explain the benefits of different prop types, and offer advice on safe usage.
• •Emphasize Quality and Safety: Consistently highlight the professional-grade nature of the products and their suitability for safe use in action sequences or by performers. This reinforces trust and professionalism.
• •Be Approachable and Solution-Oriented: Maintain a helpful, problem-solving demeanor in all communications, especially when discussing custom projects. Show that you understand filmmakers' challenges and are there to provide solutions.
• •Showcase, Don't Just Tell: Use visuals (videos, high-quality images) and customer testimonials/case studies to demonstrate the quality, versatility, and real-world application of your props, reinforcing the brand's capabilities and experience.

Social Perception

Positive, Go-To Resource, Knowledgeable, Trustworthy, Responsive (to industry needs)

Copy Examples

• •Headline: Bring Your Vision to Life, Safely. Body: At NewRuleFX, we're more than just prop suppliers; we're filmmakers and artisans dedicated to helping you achieve the perfect shot. From realistic breakaway glass to custom-designed creatures, our props are crafted with precision, safety, and your story in mind. Explore our catalog or talk to our team about your unique project needs.
• •Headline: The Secret to Seamless Special Effects? It's in the Details. Body: For over three decades, New Rule Productions has understood the magic of practical effects. NewRuleFX channels that experience into every prop we create, ensuring durability, realism, and affordability for productions of any scale. Let us equip you with the tools to make your scenes unforgettable.
• •Headline: Don't Just Make a Scene. Master It. Body: Need a hero prop that can take a hit? Or detailed set dressing that tells a story? NewRuleFX offers an extensive range of action-ready props and custom fabrication services. We're passionate about providing high-quality, affordable solutions that elevate your production value. What can we build for you?
• •Headline: Hollywood Trusts Us. You Can Too. Body: From blockbuster sets to independent films and theatre stages, NewRuleFX provides the industry-leading props that professionals rely on. Our commitment to quality, exceptional customer service, and innovative design ensures you get exactly what you need, when you need it. Discover the NewRuleFX difference.
• •Headline: Your One-Stop Shop for Props That Perform. Body: Why juggle multiple suppliers? NewRuleFX offers everything from breakaway props and foam weapons to prop money and custom builds, all backed by our passion for the craft and dedication to your project's success. Get quality, value, and expertise, all under one roof.