Brand Tone

intellectually satirical, witty, and educational

Brand Values

• •Biblical Literacy
• •Theological Integrity
• •Intellectual Curiosity
• •Faith Through Understanding

Best Practices

• •Satirize the Misinterpretation, Not the Scripture: Always ensure the joke is aimed at the misuse or misunderstanding of a Bible verse, not at the verse's intrinsic value or at the core tenets of the faith. This maintains the brand's position as being 'for' curious Christians, not against Christianity.
• •Root Humor in Truth: The most effective copy will stem from a genuine, albeit humorously twisted, biblical or theological point. The joke lands best when the audience recognizes the grain of truth or the common misconception being satirized.
• •Encourage the 'Second Look': Every piece of copy should, implicitly or explicitly, encourage the customer to investigate further. Phrases like 'Is that really in there?' or 'Go look it up!' reinforce the brand's core value of promoting biblical literacy.
• •Maintain an 'In-Group' Feel: Use language and references that resonate with the target audience of 'Bible nerds' and 'curious Christians.' This creates a sense of community around a shared intellectual and faithful curiosity.
• •Balance Wit with Sincerity: While the primary tone is satirical, it's important to occasionally showcase the sincere belief that underpins the brand, as seen in their blog posts. This adds depth and prevents the humor from feeling cynical or mean-spirited.

Social Perception

As a niche brand, New Revised Satirical Version appears to be perceived by its target audience as a clever and humorous resource for those within the Christian faith who appreciate intellectual wit. It is seen not as an attack on religion, but as a playful critique of how scripture is sometimes used in modern culture. The products, such as mugs with phrases like 'DUDE-eronomy' or 'I Wish Jesus Turned Water Into Coffee,' are viewed as inside jokes for a specific community. There is little to no negative perception or controversy found in online discussions, suggesting that those who engage with the brand understand and appreciate its specific satirical purpose.

Copy Examples

• •Some people run marathons. You run up the weight rack. Hebrews 12:1 tells us to run our race with perseverance. We're pretty sure the author was talking about leg day. Wear this shirt as a heavenly reminder to never skip it. (Disclaimer: May or may not be the correct theological interpretation. Go read your Bible to be sure.)
• •Genesis 1:29 says we were given every seed-bearing plant for food. So, this salad is technically biblical. Who's going to argue with that? 😉 Our 'Biblical Vegetarian' mug is for the herbivore who's also a connoisseur of context. #NewRevisedSatiricalVersion #GoodTheology #ReadYourBible #ChristianHumor
• •Tired of seeing Bible verses taken out of context? So are we. That’s why we created gifts that poke fun at the crazy things people *think* the Bible says. Our goal? To make you laugh, and then make you look it up. Shop the collection that makes Bible study fun again.
• •This is (probably not) what the Apostle Paul meant.
• •Gifts that get the verse wrong to get the context right. Laugh, learn, and dig deeper into the Word.