Tono de Marca

Elegant, personal, spiritual, and narrative-driven.

Valores de Marca

• •Storytelling and Heritage
• •Craftsmanship and Quality
• •Emotional Connection
• •Authenticity and Individuality
• •Ethical Sourcing and Sustainability

Mejores Prácticas

• •Lead with Story: Always frame the product within a narrative. Whether it's the designer's inspiration, a universal feeling, or the potential story of the wearer, the story should come first. Use evocative and personal language.
• •Emphasize 'Forever' and 'Heirloom': Consistently use words like "heirloom," "forever," "generations," and "keepsake" to reinforce the value of the jewelry as a timeless piece meant to be passed down, not just a fleeting trend.
• •Maintain a Personal & Spiritual Lexicon: Incorporate words that speak to the soul and personal journey, such as "sacred," "resonance," "spirit," "self-love," "renewal," and "whimsical." This elevates the brand beyond the material and connects to deeper customer values.
• •Detail the Craft and Materials: Always mention the "18k gold," "natural gemstones," and "handcrafted" nature of the pieces. This grounds the spiritual narrative in tangible quality and justifies the luxury price point.
• •Speak Directly to "You": Use a second-person point of view ("Your story," "A piece worthy of you") to create an intimate conversation with the customer, making them the central character in the brand's narrative.

Percepción Social

High-end, artistic, and meaningful jewelry brand. Perceived as luxurious and exclusive, with a unique story-driven nature. Seen as a brand that builds strong emotional connections and offers pieces that evoke genuine happiness.

Ejemplos de Copy

• •They say some stories are written in the stars. We believe the most personal ones are held closer to the heart. Introducing 'Sacred Resonance'—a collection that captures the quiet moments that define us. Each piece, handcrafted in 18k gold and natural gemstones, is a whisper of a memory, a promise to yourself. Discover the story you're waiting to tell. #DonnaHourani #SetInStone #HeirloomJewelry
• •A daily reminder, forged in 18k gold. This ring is more than an adornment; it is a commitment. Inspired by the journey inward, its fluid lines embrace a brilliant-cut diamond, representing the clarity and strength you hold within. Let this piece serve as your personal heirloom of self-love, a story of acceptance and grace you can carry forever.
• •Your Story, Our Craft: Let's Create Magic Together. A thought. A moment. A feeling. The most precious parts of our lives are often intangible. At Donna Hourani, our greatest passion is turning your unique story into a timeless treasure. Discover how we can co-create a custom piece that is unmistakably yours.
• •Beauty with a Conscience. Artistry with a Soul. At Donna Hourani, luxury is more than just gold and diamonds. It’s a commitment to ethical sourcing and sustainable craftsmanship. Our handcrafted pieces not only tell your story but also honor the earth they came from. Wear a piece you can feel good about, inside and out.
• •It's the little moments that make life worthwhile. We turn them into forever keepsakes. Handcrafted fine jewelry designed to tell your story. Explore the collections.