Brand Tone

Nostalgic, Traditional, Proud, Accomplished, Friendly, Approachable, Community-Oriented, Local, Enthusiastic, Passionate

Brand Values

• •Family & Legacy
• •Quality & Taste
• •Tradition & Authenticity
• •Community Engagement
• •Customer Satisfaction & Hospitality
• •Perseverance & Entrepreneurial Spirit

Best Practices

• •Lead with Heritage: Always incorporate the founding story and family legacy. Phrases like "Muriel's secret recipe," "since 1985," and "family tradition" reinforce authenticity.
• •Speak with Warmth and Local Pride: Use friendly, inviting language. Emphasize the "Newport experience" and your connection to the local community.
• •Subtly Showcase Accolades: Weave in "award-winning" or "Hall of Fame" naturally when talking about the quality and taste, making it a testament to the chowder’s excellence rather than a direct boast.
• •Use Evocative, Sensory Language: Describe the food with words that appeal to taste and comfort – "creamy," "buttery," "hearty," "ultimate comfort food."
• •Foster Engagement and Share Passion: Encourage interaction, share customer stories (with permission), and let the genuine enthusiasm for the food and the business shine through in all communications.

Social Perception

Delicious & High-Quality Food, Authentic Newport Experience, Reputable & Award-Winning, Ideal for Events & Unique Gifts, Friendly & Passionate Team, A Beloved Local Success

Copy Examples

• •Headline: Savor the Legend: Newport's Hall of Fame Chowder, Crafted Since '85. Body: Each spoonful of our chowder tells a story – a family tradition born in Newport and celebrated for generations. Taste Muriel's award-winning secret. Visit our food truck or bring home the magic with our signature spice packets! #NewportChowderLegacy #TasteTheTraditionNCC
• •Headline: The Heart of Newport, One Bowl at a Time. Body: From our family to yours, experience the award-winning chowder that has warmed hearts since 1985. It’s more than a recipe; it’s a Newport tradition. Find us downtown or let us bring the celebration to you! #NewportChowderCo #FamilyRecipe #RhodeIslandGoodness
• •Headline: Award-Winning Flavor, Unforgettable Events. Body: Trust Newport Chowder Company to make your next gathering truly special. Our celebrated chowder and New England classics are crafted with passion and a touch of Newport history. Catering and custom favors available! #BestOfNewport #ChowderLove #NCCcatering
• •Headline: Your Authentic Taste of Newport Awaits. Body: Craving that cozy, delicious New England comfort? Our famous seafood chowder, buttery lobster rolls, and unique spice packets bring the spirit of Newport straight to your table. Come share our award-winning heritage! #RealNewportFlavor #SeafoodLovers #NCCexperience
• •Headline: Generations of Delicious: Experience Newport Chowder Co. Body: Founded on a secret family recipe and a passion for authentic flavor, we’re proud to serve Newport’s favorite chowder. Join us for a taste of tradition that’s been celebrated for decades. #LegendaryChowder #NewportEats #TasteTheStory