Brand Tone

authentic, knowledgeable, and passionate

Brand Values

• •Quality
• •Animal Welfare
• •Family Heritage and Tradition
• •Sustainability and Natural Practices
• •Transparency
• •Expertise and Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Newman Farm's tone (authentic, knowledgeable, passionate, confident, appreciative) with examples of 'do's and don'ts' for writers.
• •Educate Your Team: Ensure everyone creating content (social media managers, website updaters, customer service) understands and can consistently apply the brand voice. Share the core values and the 'why' behind them.
• •Prioritize Storytelling: Continue to share the family story, the farm's history, the science behind their practices, and features on their animals and team. Authentic narratives naturally carry the desired tone.
• •Be Transparent and Informative: When discussing products or practices, provide genuine details and explanations. Share knowledge about humane farming, Berkshire pork qualities, and even cooking tips. This reinforces expertise and passion.
• •Engage Authentically: In social media interactions and customer communications, respond with genuine warmth, helpfulness, and passion. Avoid overly corporate or generic language. Show appreciation for customers and partners.

Social Perception

Highly Regarded for Quality, Trusted for Ethical Practices, Authentic Family Farm, Knowledgeable and Passionate Experts, Community-Oriented

Copy Examples

• •Headline: The Science of Flavor, The Heart of a Family Farm. Body: 'At Newman Farm, we don't just raise Berkshire pigs; we cultivate an unparalleled eating experience. Backed by generations of farming wisdom and Dr. David Newman's expertise in meat science, every cut of our pasture-raised pork tells a story of quality, humane care, and a deep-rooted passion for the art of farming. Taste the difference dedication makes.'
• •Social Media Post (with image of pigs on pasture): 'Sun on their backs, pasture underfoot. This is the Newman Farm way. Our Berkshire pigs live as nature intended, resulting in pork that's not only ethically raised but incredibly flavorful and tender. It’s more than farming; it’s a commitment to well-being – for our animals, our land, and your table. #NewmanFarm #BerkshirePork #PastureRaised #HumaneFarming #KnowYourFarmer'
• •Product Description (for a specific cut): 'Discover the rich marbling and succulent taste of our Newman Farm Berkshire Pork Chops. Raised on open pastures and with a diet free from antibiotics or added hormones, these chops are a testament to our meticulous breeding program and Dr. Newman's 'science of taste' approach. Perfect for a special dinner, they offer a flavor experience that chefs and discerning food lovers rave about.'
• •About Us Snippet: 'For over three decades, the Newman family has been dedicated to one thing: producing the finest Berkshire pork. From our heritage genetics to our Certified Humane®, pasture-based system, we pour our hearts and scientific understanding into every step. We believe in quality you can taste and trust, straight from our Missouri farm to your kitchen.'
• •Email Newsletter Teaser: 'This week on the farm, Dr. David Newman shares insights into why Berkshire pork is renowned for its superior marbling. Plus, get a sneak peek at our favorite spring grilling recipe! We’re passionate about connecting you with the source of your food and the science behind exceptional taste. [Link to blog/video]'