Brand Tone

Approachable, knowledgeable, and passionate

Brand Values

• •Expertise & Curation
• •Family & Trust
• •Quality & Value
• •Sustainability & Storytelling
• •Community & Service

Best Practices

• •Lead with Expertise: Always infuse copy with the team's design knowledge. Instead of just saying "nice chair," say "This wingback chair has the classic silhouette we look for." This reinforces the value of expert curation.
• •Tell the Story: Frame products around their history or potential. Use phrases like "Ready for its next chapter," "Imagine this in your entryway," or "This piece comes from a home filled with art." This elevates items from "used" to "pre-loved."
• •Embrace the "Awesome, Not New" Motto: Actively use this philosophy in your copy. It’s a memorable, positive, and confident way to frame the value proposition of consignment.
• •Use "We" and "Our": Consistently write from the perspective of the mother-daughter team. This maintains the personal, family-run business tone and builds a direct connection with the audience.
• •Be a Helpful Resource: End posts and communications with an invitation for dialogue. Phrases like "Let us know what you're looking for," or "We're here to help you find the perfect piece" reinforce the brand's commitment to customer service and expertise.

Social Perception

The brand perception is likely that of a trusted, local "hidden gem" known for its quality selection and knowledgeable owners, rather than a widely-known online retailer. Due to limited online presence, it is primarily shaped by direct, in-person customer experiences, suggesting a focus on local, community-based clientele and a business that thrives on its physical location and direct customer service.

Copy Examples

• •From [Original Brand]'s workshop to our floor. This solid oak sideboard has stories to tell. We couldn't say yes fast enough when this beauty came in. With classic lines and the kind of quality you can feel, it's ready for its next chapter—maybe as your new dining room centerpiece? Our co-founder, Nancy, a decorator for 20 years, notes its timeless appeal. See it in-store this week! #NewLeafFinds #TimelessDesign #NotNewButAwesome
• •The Perfect Finishing Touch. Your home's story isn't just about the furniture. It's about the feeling. Discover our curated "Plus" collection of artisan candles and soaps from brands like Black Crow Candle Co. Because a beautiful home should delight all the senses.
• •Your home is designed by you. Curated by us. With over 25 years of interior design experience, our mother-daughter team personally selects every piece of furniture and décor at New Leaf Consignment Plus. Find unique, high-quality items at prices that make sense. Because it doesn’t have to be new to be awesome. Visit us on Route 1 in Yarmouth.
• •What's the secret to a well-designed room? It's finding pieces that truly speak to you. After decades in kitchen and interior design, we've learned to spot the ones with personality. That's what we fill our shop with—unique, quality furniture and décor waiting for a new home. Come browse and let us help you find the perfect piece for your space. #ExpertEye #DecoratingTips #FamilyBusiness
• •This week's arrivals are too good to miss... A mid-century modern armchair, a set of hand-painted ceramic lamps, and more finds that prove our motto: It Doesn't Have to Be New to Be Awesome! See what's new at the shop before it's gone.