Tono de Marca

Encouraging, Creative, and Caring

Valores de Marca

• •Personalization & Memory
• •Creativity & Self-Expression
• •Relaxation & Mindfulness
• •Quality & Satisfaction

Mejores Prácticas

• •Center the Customer's Story: Always use "You" and "Your." The focus should not be on the company selling a product, but on the customer creating a memory, finding relaxation, or expressing their creativity.
• •Speak to Benefits, Not Just Features: Instead of saying "poured glue canvas," say "a strong, reliable adhesive to ensure your diamonds stay in place for a lasting finish." Instead of "30x40cm canvas," say "the perfect size for a weekend project that brings your photo to life."
• •Use Evocative and Emotional Language: Words like "dazzling," "sparkling," "cherish," "unwind," "masterpiece," and "treasure" align with the brand's values of memory, creativity, and relaxation.
• •Create a Simple Brand Voice Guide: Document the core tone (Encouraging, Creative, Caring) and values. This ensures that anyone writing for the brand—whether for the website, email, or future social media—maintains a consistent voice.
• •Embrace Simplicity and Clarity: The hobby can seem complex to newcomers. The copy should be clear, simple, and welcoming. Avoid jargon where possible and clearly explain the process and what's included in each kit to build confidence and trust.

Percepción Social

Due to the lack of a social media footprint or significant online reviews, Newi-Arts has a very low social perception; it is largely unknown as a brand. For potential customers who find the site, the perception is likely that of a niche, direct-to-consumer e-commerce store rather than a community-focused brand. In the broader diamond painting community, brands are judged on product quality, shipping speed, and customer service. Without a strong presence, Newi-Arts has not yet built the trust or reputation that established players like Diamond Art Club have. The perception is neutral but undeveloped.

Ejemplos de Copy

• •Website Homepage Banner (Focus on Emotion): Headline: Your Memories, Now in Dazzling Detail. Sub-headline: Turn your favorite photos into a sparkling work of art. Upload a picture and begin your creative journey today.
• •Social Media Ad (Focus on Relaxation): Text: Feeling stressed? Unplug from the noise and unwind with the calming craft of diamond painting. Each diamond you place is a moment of peace. Discover your sanctuary in art. Call to Action: Shop Kits & Find Your Calm.
• •Product Page Description (Focus on Gifting): Title: The Perfect Personalized Gift Body: Looking for a gift that’s truly from the heart? Create a custom diamond painting from a cherished photo. It’s more than a present; it’s a shared memory, a loving gesture, and a beautiful piece of art they’ll treasure forever.
• •Email Marketing Subject Line (Focus on Creativity): Subject: You're an artist (and we've got the canvas).
• •Retargeting Ad (For cart abandoners): Headline: Your Masterpiece is Waiting! Text: Don't let your memories fade. Complete your order and get everything you need to create a stunning, one-of-a-kind diamond painting.