Brand Tone

Professional and Trustworthy, emphasizing safety, qualification, quality, reliability, and expertise.

Brand Values

• •Safety and Compliance
• •Professional Expertise
• •Quality Assurance
• •Customer Service

Best Practices

• •Prioritize Safety in Messaging
• •Highlight Experience and Expertise
• •Maintain a Professional, Direct Tone
• •Emphasize Quality and Authenticity
• •Focus on Service and Support

Social Perception

Perceived as a specialized, serious, and qualified service provider, with credibility stemming from official registrations and direct customer interactions.

Copy Examples

• •Peace of Mind, Professionally Installed. Your family's safety is our top priority. With over 20 years of experience and as a government-registered gas contractor, New House Engineering guarantees a safe and reliable installation for your new water heater or stove. Call us for a free on-site consultation.
• •Don't Settle for Less. Insist on Certified Experts. Why risk it? Our team of licensed technicians ensures your gas appliances are installed to the highest safety standards. We only use genuine, factory-warranted products. Quality and safety, guaranteed.
• •The Right Choice for Your Home's Heart. From cooking family meals to enjoying a hot shower, your home's essential appliances need expert care. New House Engineering offers professional installation services and 24/7 support. Let our experience bring you comfort.
• •Experience and Expertise You Can Trust. For over two decades, our certified technicians have been providing Hong Kong homes with professional gas appliance installations. Choose New House Engineering for quality products and service that lasts.
• •Quick, Safe, and Reliable Installations. Need a new stove or water heater? We provide free on-site assessments and seamless installation, backed by our 24/7 technical support. Pay with ease using a credit card, Alipay, or FPS. Contact us today!