Brand Tone

Confident & Innovative, Quality-Focused & Refined, Practical & Solution-Oriented, Customer-Centric & Appreciative, Understatedly Stylish

Brand Values

• •Innovation
• •Quality
• •Comfort
• •Versatility & Functionality
• •Customer Satisfaction
• •Modern Practicality

Best Practices

• •Focus on the "Why": Always tie product features back to tangible benefits for the customer (e.g., microfiber pockets mean convenience and clarity; premium cotton means all-day comfort).
• •Emphasize Quality & Innovation Confidently: Use strong, descriptive language that reflects the premium nature of the materials and the uniqueness of features like the patented pockets. Avoid hyperbole, but don't shy away from highlighting what makes the brand special.
• •Maintain a Refined yet Approachable Voice: The tone should be sophisticated, aligning with a luxury feel, but also clear, direct, and relatable to the everyday needs of the customer.
• •Show, Don't Just Tell, with Customer Experiences: Leverage testimonials and reviews in marketing copy (as they already do on their site) to build trust and let satisfied customers articulate the brand's value.
• •Consistency Across All Touchpoints: Ensure that the website copy, any future social media, email marketing, and customer service interactions all reflect the same confident, quality-focused, and innovative tone. Train any staff interacting with customers on this brand voice.

Social Perception

Highly Regarded for Comfort and Quality, Innovative and Practical, Good Value, Reliable Small Brand

Copy Examples

• •Headline: Beyond Comfort. Beyond Clean. Your Everyday Pants, Evolved. Body: Stop choosing between style, comfort, and utility. NEW FOUND THREAD’s 5-pocket pants blend luxurious Stretch Supreme Cotton with patented microfiber-lined pockets to keep your glasses and screens spotless. Elevate your daily wear.
• •Headline: The Last Pair of Pants You'll Want to Own (Until You Buy Another Color). Body: Engineered for all-day comfort and designed for every occasion. From the boardroom to the back nine, experience the perfect fit and the ingenious convenience of pockets that clean. Discover NEW FOUND THREAD.
• •Headline: Detail Driven. Device Ready. Body: It’s the little things: the give of stretch cotton, the perfect drape, the pocket that polishes. NEW FOUND THREAD redefines essential menswear with innovative details for your modern life. Feel the difference.
• •Headline: Tired of Linty Pockets and Smudged Screens? We Fixed That. Body: Introducing NEW FOUND THREAD pants with integrated optical-grade microfiber cleaning pockets. Premium comfort meets practical innovation. See clearly, live comfortably.
• •Headline: From Dawn to Dusk, Dressed for Anything. Body: Our 365 Collection is crafted for life on the move. Unmatched comfort, timeless style, and the smart-tech touch of microfiber cleaning pockets. NEW FOUND THREAD: Wearable innovation.