Brand Tone

exclusive, sophisticated, and trustworthy

Brand Values

• •Authenticity and Trust
• •Exclusivity and Curation
• •Exceptional Client Service
• •Preservation of Fashion

Best Practices

• •Use an Authoritative and Curatorial Voice: Always write from the perspective of an expert. Use words like "curated," "authenticated," "selected," and "insider" to reinforce the brand's authority and specialized knowledge.
• •Focus on Legacy and Storytelling: Frame products not just as items for sale, but as pieces of history with a unique story. Highlight their craftsmanship, heritage, and rarity to build emotional value beyond the price tag.
• •Emphasize Exclusivity and Scarcity: Use language that conveys rarity, such as "hard-to-find," "discontinued classic," "waitlist-worthy," or "one of one." This appeals to the luxury consumer's desire for unique items.
• •Prioritize Trust and Transparency: Consistently mention the authentication process and commitment to quality. Being upfront about the condition of pre-owned items builds trust, which is critical in the resale market. All sales are final, so clarity is key.
• •Maintain a Sophisticated and Elegant Tone: Avoid casual slang, excessive emojis, or overly aggressive sales language. The copy should mirror the high-end nature of the products—be polished, confident, and focused on the client experience.

Social Perception

NEWFOUND LUXURY is perceived as a highly reputable and specialized boutique for pre-owned luxury goods. Clients view it as a trusted source for authentic, high-quality designer items, especially rare and vintage pieces. The association with well-known luxury platforms and celebrities lends it significant credibility. The lack of a broad social media footprint outside of Instagram suggests a strategy focused on exclusivity and direct client relationships rather than mass-market appeal. This approach aligns with the behavior of luxury brands that prioritize a controlled, exclusive image over broad, democratized engagement.

Copy Examples

• •Beyond the Collection: Discover authenticated, vintage, and rare luxury, curated for the discerning collector.
• •Some stories are told in stitches and clasps. We preserve the legacy of iconic design by sourcing fashion's most coveted pieces, ensuring their story continues with you. Explore our latest curated arrivals. #VintageChanel #LuxuryCuration
• •A testament to timeless travel and artistry. This pre-owned Louis Vuitton Croissant MM is more than a handbag; it's a piece of fashion history. Authenticated by our curators and preserved in exceptional condition, it offers a rare opportunity to own a discontinued icon. Welcome to luxury that lasts a lifetime.
• •For the Collector | Rare Hermès & Chanel Finds Inside
• •NEWFOUND LUXURY was born from a belief in preserving the fine art of fashion. We are more than a marketplace; we are the gateway to the insider's world, connecting tastemakers and collectors with authenticated luxury pieces that carry a legacy of their own.