Brand Tone

Empowering, Reassuring, Informative, Educational, Accessible, Convenient, Trustworthy, Reliable, Modern, Proactive, Approachable

Brand Values

• •Accessibility: Making healthcare and diagnostic testing readily available to everyone, regardless of location or ability to visit a clinic. This includes affordability.
• •Empowerment: Giving individuals the tools and information to manage their own health proactively.
• •Accuracy & Reliability: Providing high-quality, certified tests that users can trust.
• •Privacy & Discretion: Offering tests that can be done in the comfort and privacy of one's home.
• •Early Detection & Prevention: Focusing on the importance of early diagnosis for better health outcomes and easing the burden on healthcare systems like the NHS.
• •Social Responsibility: Demonstrating a commitment to public health through initiatives like donating COVID-19 tests and working to reduce stigma around conditions like HIV.
• •Innovation: Revolutionizing healthcare access through at-home testing technology.

Best Practices

• •Prioritize Empowerment: Always frame messaging around giving the user control, knowledge, and confidence regarding their health. Use active language that encourages proactive steps.
• •Maintain Clarity and Simplicity: Health information can be complex. Use clear, concise language that is easy for a layperson to understand. Avoid overly technical jargon unless clearly explained. The tests themselves are simple, so the language should reflect that.
• •Emphasize Trust and Reliability: Consistently mention certifications (CE, FDA, MHRA), accuracy rates, and the professional backing or use of the tests to build and maintain trust.
• •Be Reassuring and Supportive: Acknowledge that health testing can cause anxiety. Use a reassuring tone that emphasizes privacy, ease of use, and the availability of support (e.g., app, doctor consultations).
• •Stay True to Core Values: Ensure all copy aligns with the brand's core values of accessibility, early detection, and social responsibility. Highlight how the products contribute to better health outcomes and a more informed public.

Social Perception

Positive as a Convenient Health Solution, Trusted for Accuracy, Seen as an Innovator in Healthcare, Socially Conscious

Copy Examples

• •Headline: Your Health in Your Hands. Fast, Private, Accurate. Body: "Stop waiting, start knowing. Newfoundland Diagnostics brings reliable health testing to your doorstep. Get confidential results in minutes and take proactive steps towards a healthier you. Explore our range of easy-to-use home tests today." Call to Action: Shop Our Tests / Learn More
• •Headline: Early Answers, Brighter Future. Body: "Understanding your body is the first step to protecting it. Our certified at-home diagnostic tests help you detect potential health concerns early, when it matters most. Simple to use, with results you can trust." Call to Action: Discover Your Test / How It Works
• •Headline: Health Clarity. Delivered Discreetly. Body: "No appointments, no waiting rooms. Just simple, accurate health screening from the comfort and privacy of your home. Newfoundland Diagnostics empowers you with the information you need, when you need it." Call to Action: Get Your Kit / Explore Home Testing
• •Headline: Knowledge is Power. Test with Confidence. Body: "From vitamin levels to vital health markers, our CE-approved home tests offer over 99% accuracy. Take control of your wellbeing with Newfoundland Diagnostics – your partner in proactive health." Call to Action: View Our Range / Why Test at Home?
• •Headline: Don't Guess About Your Health. Get Certainty. Body: "Feeling unsure? Our user-friendly home diagnostic kits provide clear, quick answers to your health questions. With expert support and an easy-to-use app, managing your health has never been simpler." Call to Action: Find Your Test / Download Our App