Brand Tone

Friendly and Approachable, Practical and Informative, Enthusiastic and Passionate, Down-to-Earth and Genuine, Slightly Traditional but Modernizing

Brand Values

• •Quality
• •Affordability/Value
• •Customer Service
• •Practicality and Durability
• •Heritage and Passion for the Outdoors
• •Community
• •Family-Run Business
• •Sustainability (emerging)

Best Practices

• •Stay Rooted in "Practical Quality": Always emphasize the durability, functionality, and value for money of the products. The tone should reflect that these are clothes made for real outdoor life, not just for show, but still offer style.
• •Maintain a Friendly, Family-Run Feel: Use welcoming and approachable language. Share stories about the team or the brand's heritage to reinforce the personal, family-run aspect. Avoid overly corporate or impersonal communication.
• •Be Genuinely Enthusiastic About the Outdoors: Let your passion for country living and outdoor adventures shine through. Use vivid language that evokes the experience of being in nature. This connects with the customers' own passion.
• •Keep it Clear and Informative: While being friendly, ensure that product information is clear, concise, and highlights the key benefits (e.g., waterproof, breathable, durable materials). Avoid jargon where possible, or explain it simply.
• •Encourage and Showcase Community: Actively invite customer interaction, run contests, and feature user-generated content. This reinforces the community value and provides authentic social proof, aligning with their current successful strategy on Instagram. The tone in these interactions should be appreciative and engaging.

Social Perception

Positive Overall, Trusted Retailer, Appreciation for Practicality, Seen as Offering Good Value, Engaged Community

Copy Examples

• •Headline: Brave the Elements. Love the Price. Body: From crisp morning walks to challenging country pursuits, our latest collection is built to keep you warm, dry, and comfortable. Discover durable style that doesn’t break the bank. Shop New Forest Clothing – Your adventure awaits. Tone: Enthusiastic, Practical, Value-Oriented
• •Headline: Family-Run, Field-Tested, For You. Body: As a family business rooted in the New Forest, we know what proper outdoor gear needs to deliver. Quality you can trust, prices you’ll love, and service that makes you feel like one of the family. Explore our range today. Tone: Friendly, Trustworthy, Heritage-Focused
• •Headline: Ready for a Muddy Good Time? 🐾 Body: Our best-selling waterproofs and wellies are back in stock! Perfect for dog walks, countryside rambles, and whatever else your weekend throws at you. Practical, durable, and surprisingly stylish. Get yours before they’re gone! #NewForestAdventures Tone: Approachable, Humorous (mildly), Practical
• •Headline: Quality That Speaks for Itself. Service You’ll Talk About. Body: We’re passionate about providing top-notch country and outdoor clothing that stands up to the British weather. But don't just take our word for it – our customers rave about our fast delivery and friendly team. Experience the New Forest Clothing difference. Tone: Confident, Customer-Focused, Trust-Building
• •Headline: Your Go-To for British Country Style. Body: Whether you're a seasoned shooter or simply love the timeless appeal of country fashion, find everything you need at New Forest Clothing. From classic wax jackets to practical fleeces, we offer quality and value in every stitch. Tone: Informative, Traditional, Quality-Focused