Brand Tone

Authentic & Heritage-Rich, Trendy & Fashion-Forward, Expressive & Individualistic, Community-Oriented, Confident & Bold

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Self-Expression & Individuality
• •Innovation & Evolution
• •Connection to Culture

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in New Era's rich history (since 1920) and its official partnerships with major sports leagues (MLB, NBA, NFL) to reinforce credibility and tradition.
• •Speak the Language of Self-Expression: Position products as tools for individuality and personal style. Use empowering and confident language that encourages customers to show who they are.
• •Stay Current and Connected: Highlight new arrivals, collaborations, and how the brand connects with contemporary street style, sports, and music culture. Use relevant hashtags and engage with current trends.
• •Build Community: Address the audience as part of a larger community of fans – whether it's sports enthusiasts, fashion lovers, or cap collectors. Foster a sense of belonging.
• •Maintain a Confident & Premium Voice: Reflect the quality and iconic status of the brand. Use strong verbs and clear, concise messaging that conveys leadership in headwear fashion.

Social Perception

The Go-To Brand for Authentic Sports Caps, A Symbol of Street Style and Fashion, A Premium Quality Headwear Provider, A Collector's Item, Accessible yet Aspirational

Copy Examples

• •Headline: Define Your Era. Body: It's more than a cap. It's a statement. From the stadiums to the streets, wear your story with authentic New Era headwear. Find your fit. Express yourself. #NewEraMY #MyNewEra
• •Headline: Crafted for Icons. Worn By You. Body: For over a century, New Era has been the mark of true sporting heritage and street style. Our latest collection just dropped. Discover timeless quality and fresh designs at [neweracap.com.my] or visit our flagship store. #NewEraCapMalaysia #StreetwearEssential
• •Headline: Beyond the Game. Beyond the Trend. Body: It’s the passion, the loyalty, the individual flair. New Era isn’t just about caps; it’s about connecting with what you love. Explore official league headwear and exclusive collaborations that speak your language. #OfficialOutfitter #NewEraCulture
• •Headline: Fresh Drops. Iconic Style. Body: Your look isn’t complete without it. The new season’s collection from New Era Malaysia is here – blending classic silhouettes with cutting-edge designs. Level up your headwear game. Shop now. #NewCollection #NewEraFashion
• •Headline: The Original. Since 1920. Body: Some things never go out of style. Authenticity, quality, and the power of self-expression. That’s New Era. Join the legacy. Find your perfect cap today. #NewEraLegacy #AuthenticCaps