Tono de Marca

Authentic: The brand's language is rooted in its official partnerships and history. It speaks with the authority of an insider and the "real deal" in sports and street culture. Confident: New Era's tone is bold and declarative. It doesn't suggest trends; it sets them. Aspirational: The marketing connects the products to a desirable lifestyle. Inclusive & Community-Focused: New Era speaks the language of its fans.

Valores de Marca

• •Heritage & Authenticity: Deep-rooted legacy and official status as provider for major sports leagues.
• •Quality & Craftsmanship: Dedication to consistent, high-quality products, exemplified by specific numbered styles like the 59FIFTY.
• •Self-Expression: Products serve as a canvas for personal identity, making a statement about who the customer is.
• •Innovation & Progression: Honoring the past while continually innovating through new designs, materials, and collaborations.

Mejores Prácticas

• •Leverage Authenticity: Always reinforce the brand's official status. Use phrases like "The Official On-Field Cap," "Authentic Collection," and "As Worn By The Pros" to build trust and highlight its core value proposition.
• •Speak the Insider's Language: Use terminology that resonates with sports fans and streetwear enthusiasts (e.g., "fitted," "snapback," "colorway," "drop"). This shows the brand is a genuine part of the culture, not just an observer.
• •Balance Heritage with Modernity: Celebrate the brand's rich history while showcasing its relevance today. Pair stories about its founding with posts about modern collaborations and innovations.
• •Create Exclusivity and Urgency: Use strong, action-oriented language for new releases. Words like "The Drop," "Limited Edition," "Just In," and "Don't Miss Out" drive immediate interest and sales.
• •Focus on Identity, Not Just the Product: Frame the copy around the customer's self-expression. The cap is the tool; the real subject is the customer's identity, loyalty, and style. Ask questions that encourage them to share their passion and make the brand story their own.

Percepción Social

Positive: Widely regarded as the gold standard for officially licensed sports headwear, perceived as a premium, high-quality, authentic, and trustworthy brand. Negative: Criticisms regarding inconsistencies in sizing and quality control for online purchases, slow shipping times, and difficulties with customer service.

Ejemplos de Copy

• •THE ICON, REMASTERED. THE 59FIFTY IS BACK. Built for the purist. Our latest 59FIFTY drop honors the legacy with the same iconic fit you trust, now in fresh colorways for the new season. This isn't just a cap; it's a statement. Own your piece of history.
• •YOUR WEEKEND UNIFORM. From the stadium lights to the city streets, your style is always on side. The 9FORTY pairs with everything. How do you wear yours? #NewEraEurope
• •OVER 100 YEARS ON THE FIELD AND IN THE STREETS. It started in 1920 with a single cap. Today, it’s the official mark of the world's greatest leagues. Every stitch tells a story. Every logo is a badge of honor. New Era: The Definition of Authentic.
• •REP YOUR CITY. REP YOUR TEAM. Some loyalties run deep. Whether it's the Yankees, the Bills, or Man U, your cap says it all. Drop a photo below showing us the team you stand behind. #AlwaysOnSide
• •THE STREETWEAR EDIT: CURATED FOR THE CONCRETE. Your style is your signature. We've handpicked the essential caps, tees, and hoodies to build your look from the ground up. Unmistakably you. Unmistakably New Era.