Tono de Marca

Passionate & Enthusiastic, Knowledgeable & Authoritative (in a helpful way), Traditional & Respectful (of the craft), Customer-centric & Appreciative, Trustworthy & Reliable, Down-to-earth & Approachable

Valores de Marca

• •Quality
• •Tradition
• •Customer Satisfaction
• •Passion
• •Community/Family
• •Expertise

Mejores Prácticas

• •Embrace 'Family' and 'Passion': Consistently weave in their identity as a small, passionate, family-run New England business. This creates a personal and trustworthy connection.
• •Educate, Don't Just Sell: Continue to share knowledge about wet shaving techniques, product benefits, and the tradition itself. This reinforces their expertise and passion.
• •Use Warm, Respectful Language: Address customers with a tone that is both knowledgeable and approachable. Avoid overly technical jargon without explanation, but don’t dumb things down. Show appreciation for the craft and the customer.
• •Highlight Quality and Craftsmanship: Whether describing their own service or the products they stock, emphasize the quality, care, and tradition involved. Use words like 'curated,' 'artisan,' 'classic,' and 'finest.'
• •Maintain a Consistent 'Voice' Across All Touchpoints: Ensure that the tone used on the website, in product descriptions, on any potential future social media, and in customer service interactions is harmonious. This builds brand recognition and trust. If different people are writing copy, provide them with clear brand voice guidelines.

Percepción Social

Positive within its Niche, Seen as a Reliable Vendor, Limited Mainstream Visibility, Trustworthy

Ejemplos de Copy

• •Rediscover the Art of Shaving. At New England Shaving Company, we’re passionate about the timeless tradition of wet shaving. Explore our curated collection of quality tools and artisan soaps, backed by the friendly service of our New England family. Welcome to a better shave.
• •Crafted for the Discerning Shaver: This [Soap Name] soap isn't just a product, it's an experience. Made with [key ingredients/scent notes], it whips into a rich, protective lather that speaks to the heart of traditional shaving. Trust us, your skin will thank you. From our shaving family to yours.
• •More than just a store, we're a New England family dedicated to the perfect shave. Sharing our passion for traditional wet shaving with quality products and genuine care. Join our community of enthusiasts!
• •A Treat for Your Shave Routine: Expert Picks & [Discount/Offer] Inside!
• •Ever wondered why traditional wet shaving is making such a comeback? It’s about more than just a close shave; it’s a ritual, a moment of mindfulness. Here at New England Shaving, we live and breathe this craft, and today, we’re excited to share [topic] to help you elevate your daily routine.