Brand Tone

Professional & Knowledgeable, Supportive & Passionate, Informative & Educational, Friendly & Approachable

Brand Values

• •Education
• •Quality & Professionalism
• •Customer Service & Support
• •Industry Passion & Dedication
• •Integrity & Dependability

Best Practices

• •Prioritize "By Stylists, For Stylists" Messaging: Consistently remind your audience that NESS is run by professionals who understand their specific needs and challenges. This builds trust and an "insider" connection.
• •Maintain an Educational Focus: Even in product promotions, weave in educational elements, tips, or highlight how products can enhance professional skills. This reinforces the core value of education.
• •Emphasize Professionalism and Exclusivity: Clearly state that products and services are for licensed salon professionals. This elevates the brand and resonates with the target audience's professional identity.
• •Balance Expertise with Approachability: While showcasing knowledge and premium products, use a friendly, supportive, and encouraging tone. Avoid overly technical jargon where simpler, inspiring language can be used, especially on social media.
• •Showcase Passion for the Industry: Let genuine enthusiasm for hair styling, beauty, and the success of salon professionals shine through in the language used. This makes the brand more relatable and inspiring.

Social Perception

A Reliable Partner, An Educational Resource, Industry Insiders

Copy Examples

• •Headline: Elevate Your Artistry with [Brand Name] Professional Color. Body: Unlock vibrant, lasting results your clients will love. As stylists ourselves, we only partner with brands that deliver exceptional quality and innovation. Discover the [Brand Name] difference and access exclusive education with NESS. #ProfessionalHairColor #StylistSupport #NewEnglandSalonSolutions
• •Headline: Education is Everything. Invest in Your Craft. Body: Join us for our upcoming [Specific Class Name, e.g., Balayage Masterclass]! Learn the latest techniques from industry-leading educators and gain the confidence to create stunning transformations. At New England Salon Solutions, we're passionate about empowering stylists through superior education. Limited spots available – register today! [Link] #HairEducation #StylistGrowth #NESSAcademy
• •Headline: More Than a Distributor, We're Your Partners in Success. Body: New England Salon Solutions was founded by stylists, for stylists. We understand the daily demands of salon life and are dedicated to providing the premium products, reliable service, and ongoing education you need to thrive. Let's grow together. #SalonProfessionals #NewEnglandStylists #BeautyIndustry
• •Headline: Introducing [New Product/Brand] – Exclusively for Licensed Professionals. Body: We're thrilled to add [New Product/Brand] to our curated selection of professional-only salon solutions! Discover [key benefit 1] and [key benefit 2] that will take your services to the next level. Explore the collection on our website [Link]. #NewProduct #SalonExclusive #ProfessionalBeauty
• •Headline: Your Clients Deserve the Best. So Do You. Body: From cutting-edge color lines to nourishing treatments and styling essentials, New England Salon Solutions provides the tools you trust. We're committed to quality, integrity, and supporting the New England salon community. Questions? Our knowledgeable team is here to help! #QualitySalonProducts #NewEnglandBeautyPros #LicensedToCreate